Your PM Society is ready for 2012…
Posted on Sunday 29th January 2012 by Anneliese Cameron in
PM Society
New Interest Groups fully in tune with the healthcare environment and today's marketers
We all have to recognise change and never more so than in today's healthcare environment. The PM Society has been at the forefront of pharmaceutical marketing excellence for over 30 years and now in 2012 we are focusing on the challenges that face you every day and the issues that anyone working in the pharmaceutical or life science industries need to be aware of.
Market Access
Interest Group lead: Beverly Barr
Whether you are working in a market access role, or need to understand the key issues of this hot topic, involvement with this group will help through discussions, case studies and meetings led and prepared by experts in the field. Activities will include a joint meeting with Wellards looking at best practice, the future and market access relating to patients, pharma and the NHS.
NHS Partnerships
Interest Group lead: Ivor Eisenstadt
Through a series of evening briefings you will gain the confidence, experience and expertise to truly engage with your customers. Follow guidance and advice from key thought leaders, including representatives from QIPP, CCGs, the ABPI and NHS, and benefit from an improved understanding of effective partnership working; receive practical support and an awareness of the latest developments. The group's ultimate goal is to position you at the forefront of delivering higher quality care for patients and improved mutual understanding and trust.
Digital
Interest Group lead: Carwyn Jones
Whatever your role, you'll need to understand digital and social media. Focusing on improving competency across the industry, the group's activities will centre on identifying and sharing best practice from the Digital Media Awards, running a series of Digital Breakfast Debates and understanding the role of digital in relation to the Code, so that you can be confident you're always up to speed with what you need to know in this constantly evolving sector.
Patient Engagement
Interest Group lead: Mat Philips
As the patient movement grows and becomes more influential, and compliance is forever at the forefront of our everyday lives, it is essential that companies develop the skills, tools and strategies to develop strong relationships with patients and their representative groups. If your role is in R&D, regulatory, access, marketing, HTA, compliance or advocacy, engagement with this group is a must to provide you with the knowledge and expertise to deliver results.
Personal Development
Interest Group lead: Steve Mackenzie-Lawrie
Alongside PriMe and aligned to the new Interest Groups, new content and courses will be introduced, relevant to today's environment and the challenges and issues you face, ensuring you have the skills and expertise to develop your role and further your career with confidence.
Interest Group lead: Neil Smith (Advertising Awards)
Currently celebrating its 26th year of recognising excellence for the creative work within the industry, the Advertising Awards have a firm place in the industry calendar every January and over 1200 guests attend the presentation each year.
Interest Group lead: Rachel Farrow (Digital Media Awards)
Recognising the most innovative and exciting digital initiatives in the UK pharma industry, the 2012 presentation will be on 4th October and promises to showcase the best work across a broad range of categories.
Join the PM Society now and benefit from the full range of content and events on offer in 2012.
It's your Society – get involved
To discuss company membership, call Anneliese or Vivien on 01403 264898, or email anneliese@pmsociety.org.uk. For more information and to receive our weekly bulletins, simply register.