Pharmatimes and the PM Society strengthen their association

The PM Society is delighted to be working even more closely with Pharmatimes through a partnership agreement to promote Pharmatimes Marketeer of the Year and the Society’s PriMe initiative. 

In response to needs expressed by its members for pharmaceutical specific marketing training, in 2005 The PM Society launched PriMe, a flexible, modular training programme which addresses the unique requirements of the industry.  

Through this partnership agreement, both initiatives benefit where members of the PM Society receive a 20% discount on entry fees to the ‘Marketeer of the Year’ awards.  And in recognition of the Society's commitment to promoting the continuous improvement of standards of pharmaceutical marketing practice, all entrants to the competition will receive a 20% discount off one of the PriMe training modules.

Since its launch three years ago, PriMe has attracted over 300 delegates from both Pharma companies and the service/agency sectors of the industry.  Companies of all sizes have sent personnel on the PriMe Core and Optional modules to develop and enhance their understanding of pharmaceutical marketing.

For further information on the PriMe programme and details of upcoming dates and costs, please visit www.prime.pmsociety.org.uk