Wiley and PM Society forge stronger links

The PM Society is delighted that even stronger links have been developed with Wiley through a media partnership agreement to promote their PriMe initiative.

In response to needs expressed by its members for pharmaceutical specific marketing training, in 2005 The PM Society launched PriMe, a flexible, modular training programme which addresses the unique requirements of the industry.  

The PM Society works hard to continually update and improve the training delivered through PriMe and via this partnership with Wiley will be able to provide information about the PriMe initiative and any future developments to readers of both Pharmafocus and the websites.

Since its launch three years ago, PriMe has attracted over 300 delegates from both Pharma companies and the service/agency sectors of the industry.  Companies of all sizes have sent personnel on the PriMe Core and Optional modules to develop and enhance their understanding of pharmaceutical marketing.

For further information on the PriMe programme and details of upcoming dates and costs, please visit www.prime.pmsociety.org.uk