red kite consulting join forces with PM Society to develop PriMe training

In response to needs expressed by its members for pharmaceutical specific marketing training, in 2005 The PM Society launched PriMe, a flexible, modular training programme which addresses the unique requirements of the industry.  

The PM Society works hard to continually update and improve the training delivered through PriMe and has recently joined forces with red kite consulting, a management consultancy group to the pharmaceutical and healthcare industries, to drive forward the development of PriMe and to deliver the training.

Jonathan Dancer, red kite consulting, said: “We are truly delighted to be working in collaboration with the PM Society to deliver and further develop PRIME.  Flexible PRIME Modules that combine marketing principles with case studies and real-world marketing expertise has proven to be a great success with delegates.”

Since its launch three years ago, PriMe has attracted over 300 delegates from both Pharma companies and the service/agency sectors of the industry.  Companies of all sizes have sent personnel on the PriMe Core and Optional modules to develop and enhance their understanding of pharmaceutical marketing.

For further information on the PriMe programme and details of upcoming dates and costs, please visit www.prime.pmsociety.org.uk