PriMe autumn optional modules – marketing training at its best

In category: PriMe

The PM Society is pleased to inform you that it’s PriMe training programme will be running a series of day and half day optional modules in October which will, once again, be taking place in the stunning surroundings of Beaumont House, Old Windsor.

These individual courses can be taken on their own or in conjunction with other courses, including the three day core module ‘The Essentials of Pharmaceutical Marketing.’ These modules can help to build a better understanding of specific topics affecting the role of the marketer and will have particular value to those who regularly interact with operational marketing in areas such as medical, finance, regulatory personnel, project managers and other agency staff.

Previous day modules have proved very successful and PriMe has received excellent feedback: “I found the one day course very valuable. It was full of information clearly delivered by an excellent speaker. I realised that the NHS was such a vast subject that I like to continue documenting myself about it for my own personal development. Great day, great training,” enthused Delphine Moreau, Assistant Product Manager at Sanofi Pasteur MSD Ltd.

Dates and topics for October are as follows:

Operational finance for pharmaceutical marketers	1 day	October	17th
Key issues in competitor assessment	½ day	October (am)	20th
Developing better sales forecasts	½ day	October (pm)	20th
Pharmaceutical marketing for non-marketers	1 day	October	21st
NHS organisation and structure and its implications	1 day	October	22nd
Comprehensive market and customer analysis	1 day	October	23rd
Making effective use of market research	1 day	October	24th

To secure your place on any of the modules, or for further information on PriMe programmes, costs and upcoming events, please visit the website – prime.pmsociety.org.uk. Alternatively, contact Vivien Bennett on: 01403 264898 or e.mail: vivien@pmsociety.org.uk.