New PriMe modules are 'great forum for senior marketers'

NEWS RELEASE                                7 July 2009

New PriMe Leadership and Advanced training modules are 'great forum for senior marketers'

The PM Society is excited to announce the launch of three new PriMe Leadership Modules plus a series of Advanced Modules, particularly aimed at experienced marketers seeking to develop their expertise in specific areas of marketing or those looking to develop their leadership skills.

The new one and two-day Leadership courses will provide expert training for those wishing to progress their leadership expertise in key areas such Leadership Essentials, Developing Successful Partnerships and Effective Matrix Management.

Sandy Royden, Joint Lead of the PM Society PriMe committee, commented: “Whether working in an agency or industry setting, these courses offer a great forum for senior marketers to further develop their leadership skills and styles, in an interactive and engaging environment.  Understanding the difference between management and leadership and developing the ability to influence others and manage conflict are all critical skills that we need to learn and develop in order to further progress our careers.”

Taking place at Beaumont House in Old Windsor, the PriMe Leadership and Advanced programmes, in partnership with red kite consulting, includes interactive modules, combining plenary sessions with workshops, case studies and lectures by key industry speakers.

The Advanced modules, designed to complement the Leadership modules, will enable senior marketers to have a real impact on their day-to-day roles and help to provide them with some key elements in their own personnel development.

Autumn Course dates:

LEADERSHIP    
Leadership Essentials 2 days 1 – 2 October   
Developing Successful Partnerships 1 day 27 October
Effective Matrix Management    1 day 28 October
     
ADVANCED    
Market Mapping & Segmentation 1 day 15 October
European Marketing Management 2 days 29 – 30 October  
Global & Local Brand Optimisation 1 day 6 November
Portfolio Management 1 day 12 November
Strategy Masterclass 1 day 13 November


To ensure you can meet the evolving challenges in your role as a marketer, book your place now on one (or more!) of these challenging new courses. For further information on these or other PriMe training courses, as well as costs, please visit the website: prime.pmsociety.org.uk. Alternatively, contact Vivien Bennett on: 01403 264898 or email: vivien@pmsociety.org.uk


For further media information contact Julia or Helen
T: 01892 682733 E: helen@helenlawn.co.uk