ABPI Code of Practice Survey

PriMe is a flexible, modular marketing training programme tailored for the Pharmaceutical industry, run jointly by the PM Society and Red Kite Consulting group and is considering adding a module to its extensive programme with the aim of "putting the ABPI code into context for the Pharmaceutical Marketer". 

Our intention would be to give marketers a practical understanding of the code, and show how they can maximise marketing  effectiveness while working within the boundaries of the code.  This would be illustrated through case studies, example of best practice and campaign downfalls, to provide the marketer a sound commercial interpretation of the code, so they may better deliver creative and commercially effective campaigns that comply with the appropriate standards.  

To help us understand the need for such a module we are inviting you to take part in a short survey, it will only take a couple of minutes to complete, and can be found by clicking on the following link https://www.surveymonkey.com/s/D3GG5MK.  If you think any of your colleagues would be interested in completing the survey please forward this e-mail to them.

We really would welcome your views and would urge you to complete the survey.