Put PriME Core and Specialist training modules at the top of your ‘to do’ list

Is it time you spring cleaned your role? All too often we can get a bit stale in our day-to-day work and we need to challenge ourselves by broadening our skills and updating key areas of our knowledge. The Pharmaceutical Marketing Society training arm PriMe can offer you the challenge you could be looking for. In association with our training partners red kite management consultancy, we offer a range of key topic areas with our Core and Specialist modules which run throughout 2011 at Beaumont House in Old Windsor.

Brand new this year - and a welcome addition to our Specialist courses - is Unlocking the Code. After its successful launch in January we will be running the course again in May. It is a two-day module developed specifically for marketers involved in the creation and review of materials and activities.  It is hoped that delegates will come away with a clearer understanding of how the ABPI Code applies to key areas of marketing.

A recent attendee on the January course Jay Mudhar, Product & Field Support Manager at Alcon (UK), commented: “From a marketers perspective I found the course extremely insightful into the impending changes of the ABPI Code and how they will affect us on a practical level. The course provided clarity in a concise manner and also showed me how to make the most of the Code and adapt it to my working environment. The course is extremely well structured with practical examples. I have a lot of time for PriMe and think they are an excellent source of training.”

All PriMe courses are regularly reviewed and updated to keep delegates at the forefront of all that’s new within the pharmaceutical marketing industry. All Specialist courses, although designed to complement the Core modules, can also be taken individually and are perfect for those marketers seeking a better understanding of specific areas affecting their roles.

Specialist programme for 2011:

The popular three day Core module ‘The Essentials of Pharmaceutical Marketing,’ taking place from 8 – 10 June and 5 – 7 October, is ideal for newly appointed or aspiring pharmaceutical marketers, or for those wanting to know more about other departments.

The one day ‘Pharmaceutical Marketing for Non-Marketers’ Core module, running on  28 April and 19 October, is designed for non-marketers looking to develop a better understanding of marketing principles and practice.

To update your knowledge and skills and to ensure your place on any of the courses mentioned, or for further information on PriMe  programmes and costs, please visit the PriMe website or contact Jackie Brown on 01403 264898 or jackie@pmsociety.org.uk.