PM Society meeting to focus on the future of digital marketing

Following the success of our Digital Media Awards in 2009 and 2010, the PM Society are holding a half day meeting, which looks at the future of digital marketing and demonstrates how to maximise your success with digital communications.

Chaired by Alex Butler, EMEA Marketing Communications Manager at Janssen, a leading expert in digital media and the most followed pharmaceutical company employee on Twitter in the world, the meeting has two eminent keynote speakers:

Joanne Shaw – Chairman of Datapharm and Chair and Chief Executive, NHS Direct – who will look at digital marketing from the point of view of the patient and the public in her talk 'Knowledge is power: supporting patients in the digital space' and

Mark Blayney Stuart – Head of Research at the Chartered Institute of Marketing (CIM) – whose keynote talk 'It's not a phone: a future of mobile marketing' will give real insight. 

The meeting will also showcase three award winning digital case studies, from our 2010 Digital Media Awards.  Each showcase will examine key aspects of the project, and a panel of Pharma industry digital experts will critique each showcase, providing insight into what the winning elements of the initiatives were and what made them stand out from the crowd - with time for questions from the floor.

You will also have the chance to network with speakers and fellow delegates at a reception following the meeting.

Click here for more information about the meeting and to book your place online.