Challenge yourself this Autumn with a PM Society PriMe training course

After the summer break it's often hard to get back in the swing of things at work so why not give yourself an extra challenge this Autumn by trying one of the Pharmaceutical Marketing Society PriMe training courses. You can expand your skills while keeping abreast of all the changes in the ever evolving world of pharmaceutical marketing. In association with our training partners red kite management consultancy, PriMe offers a range of Core, Specialist, Advanced and Leadership modules in most key areas for those at all levels of the marketing ladder.

Held in the tranquil surroundings of Beaumont House, Old Windsor, all of our PriMe courses are regularly reviewed to ensure everything is as up-to-date and as relevant as possible. We were particularly pleased with the positive response we had to our new 'Unlocking the Code' course, which runs again in October, for marketers involved in the creation and review of materials and activities. We have also added an extra Core 'Essentials of Pharmaceutical Marketing' course due to the superb feedback and high demand for places on this very popular course.

A recent attendee was Jay Mudhar, Product & Field Support Manager at Alcon (UK)', who said, "I thought the three day Core 'Essentials of Pharmaceutical Marketing' course was fantastic. It was like a refresher course for the CIM. It provides an excellent summary of what can be a very complex marketing course."

This popular three day Core module is ideal for newly appointed or aspiring pharmaceutical marketers, or for those wanting to know more about other departments, while the one day 'Pharmaceutical Marketing for Non-Marketers' Core module, is designed for non-marketers looking to develop a better understanding of marketing principles and practice.

Core programme 2011

Essentials of Pharmaceutical Marketing 3 days 5 - 7 October 2011
12 - 14 October 2011
Pharmaceutical Marketing for non-Marketers 1 day 19 October 2011


The Specialist modules, although designed to complement the Core modules, can also be taken on their own for those marketers looking to brush up on a specific area.

Specialist programme 2011

Unlocking the Code 2 days 10 – 11 October
Effective Sales Forecasting 1 day 18 October


The Advanced programme has been specifically designed for more experienced marketers wanting to develop their expertise and have a more strategic level focus.

Advanced programme 2011

Market Mapping & Segmentation 1 day 13 October 2011
European Marketing Management 2 days 3 - 4 November 2011
Global & Local Brand Optimisation 1 day Call for further information
Strategy Masterclass 1 day 9 November 2011
Portfolio Management 1 day 10 November 2011


The Leadership programme is for more senior marketers whose focus is moving towards leadership and who wish to develop their leadership expertise.

Leadership programme 2011

Leadership Essentials 2 days 14 – 15 November 2011
Effective Matrix Management 1 day 23 November 2011


To update your knowledge and skills and to ensure your place on any of the courses mentioned, or for further information on PriMe  programmes and costs, please visit prime.pmsociety.org.uk or contact Jackie Brown on 01403 264898 or jackie@pmsociety.org.uk.