PM Society Digital Marketing Working Group

Following feedback from our members, the level of interest at our ABPI Code of Practice Workshops and discussions with the PMCPA, the PM Society formed an industry working group to look at working with digital marketing in the pharmaceutical arena. The rationale behind this is that many people seem to be unclear as to what can and cannot be done in terms of advertising and communication using digital tools within existing UK and EU regulations.

The output of the PM Society Digital Marketing Working Group will hopefully lead to clearer guidance on what can be done in terms of digital marketing in the UK pharmaceutical arena.  The report will be submitted to the PMCPA for consideration regarding possible changes to the ABPI Code. It should be noted that proposals for changes to the ABPI Code will of course have to be consistent with UK law.

The PM Society Digital Marketing Working Group is made up of representatives of pharma companies and agencies and is under the umbrella of the PM Society as we have no commercial bias and therefore can operate in a completely independent capacity. The project leader is Steven Gray, a recognised compliance expert with a strong marketing background, and a member of the PM Society Committee.

If you would like to contribute to the PM Society Digital Marketing Working Group please contact Steve Gray at steven@stevengrayconsulting.co.uk

	Draft ABPI Code of Practice and Digital Media Q&A This document contains a set of questions and suggested answers in relation to the ABPI Code of Practice and the application of the Code to Digital Media.
	PM Society Digital Update Meeting report A full report of the PM Society Digital Update Hot Topic meeting held on May 12 2010. Speakers include Alex Butler, Communications Manager at Janssen-Cilag, Steven Gray from consultancy Compliance Hub and Heather Simmonds, Director of the PMCPA.
	PM Society Digital Update: digital summary The slides from presentations by speakers Steve Gray, Managing Director, Compliance Hub Ltd. and Alex Butler, Communications Manager at Janssen-Cilag, at the PM Society Digital Update meeting on May 12 2010, alongside a selection of responses on Twitter from those attending on the night.
	PharmaTimes Feature Tying in with Society’s current digital initiatives, PharmaTimes magazine discusses ‘Digital Marketing and the Industry Code… What’s next? In their July/August 2009 issue.