PM SOCIETY 2009 ADVERTISING AWARDS

29th January 2010

Dear Members and Guests

At the start of my second decade as your awards chairman, it’s my great pleasure to present this souvenir brochure of the results from the 24th Annual PM Society Advertising Awards, the event that never fails to lighten the gloom of a cold, dreary and this year snowy January!

2009 was a difficult year for many, so I was delighted that the quantity of entries held up from previous years and the quality in several categories was very high. Significantly and despite the inaugural PM Society Digital Media Awards held only a few months ago, there were as many digital entries as GP press advertisements – clearly reflecting the way our communications are changing.

Congratulations to all this year’s winners of whom Langland must be singled out for setting a new record for the number of categories (7) won by one agency since these awards began. The distinctive style of their work clearly found much favour with our creative judges.

My thanks as ever to our sponsors, our judges, my PM Society committee colleagues and of course yourselves - the reason this event exists at all. Finally I must say a word about Vivien Bennett, my invaluable assistant in organising this event. At the time of press it is unknown whether she will have been able to attend today - as she had an accident in December and has been housebound ever since. I’m sure you would like to join me in wishing her well.

On behalf the PM Society, may I wish you a successful 2010.

Neil G P Smith
PM SOCIETY AWARDS CHAIRMAN

PM SOCIETY 2009 ADVERTISING AWARDS

Awards/Sponsors

TARGET AUDIENCE AWARDS

GP Journal Advertisement MJL Advertising
GP Direct Mail Cegedim Dendrite
Hospital Journal Advertisement Langland
Nursing Journal Advertisement PriMe
Healthcare Industry Advertisement PM Group

CRAFT AWARDS

GP Journal Advertisement Dark Horse Agency
Hospital Journal Advertisement The British Journal of Clinical Pharmacy
Nursing Journal Advertisement Nitrogen – A Huntsworth Health Company
Journal Advertisement Campaign Publicis Life Brands
Healthcare Professional Direct Mail PAN Advertising
Detailing Aid Ashfield In2Focus
Digital Media – Interactive Quintiles
Digital Media – Film Adventis Health
GP Campaign MGP Ltd
Hospital Campaign IMS Health
International Core Campaign Nitrogen Interactive – A Huntsworth Health Company
Patient Information Campaign KantarHealth

The PM Society is most grateful to all award sponsors and in addition to the following:
Sponsorship of Distribution of Awards Brochure – PharmaTimes
Sponsorship of AV Graphics – Genesis Adoration

The PM Society is also grateful for the help and support of:
Production and Staging – H2 Business Communication
Target Audience Research GP & Hospital Awards, Craft Online Research – KantarHealth
Provision of Craft Award Judging Facilities – BMJ Publishing Group

JUDGING PANELS

Chairman all judging panels: Neil Smith, Adventis Health
HOSPITAL CAMPAIGN, DETAILING AID, INTERNATIONAL CORE CAMPAIGN, PATIENT INFORMATION CAMPAIGN
Harry Armfield Lane Earl Cox Chris Duncan Pulsar Philip Eaton MJL Advertising	Lisa Edge-Davies Creative Consortium Julie Erens Huntsworth Health Dave Harris PAN Advertising	Liz Maclaren Concentric Advertising Andrew Spurgeon Langland
HEALTHCARE PROFESSIONAL DIRECT MAIL, GP CAMPAIGN, DIGITAL MEDIA
Malcolm Badger Euro RSCG Life Alan Cheeseman Grand Fromage Louise Harley Saatchi & Saatchi Healthcare	Kate Hawkins Creative Lynx Matt Macland VCCP Health Reg Manser Life Healthcare	Andrew Nicholson Magnetic Frank Walters TBWA/Paling Walters Dave Wyatt Adventis Health
HEALTHCARE INDUSTRY ADVERTISEMENT AWARD
Russell Abberley Schering Plough TJ Bailey-Burnley Basilea Pharmaceuticals Victoria Bates Wyeth Pharmaceuticals Phil Carroll Derma UK	Emma Childs Abbott Laboratories Claire Holman Astellas Pharma Europe Sarah Hutt Napp Pharmaceuticals Martin Lambert Merck	Deb Lancaster Roche Products Tamsin Smith Abbott Laboratories Patrick Standen Teva Pharmaceuticals
GEOFF BROOK AWARD FOR INNOVATION IN DIGITAL MEDIA
Steve Clark SC Marketing Karl Equi PM Group Rachel Farrow Quintiles	Kevin McGetrick Adventis Health Craig Mills McCann Healthcare Sandy Royden Huntsworth Health	Matt Tickner Digitas Health Jon Vernon OnMedica Colin Williams PharmiWeb