PM SOCIETY 2010 ADVERTISING AWARDS

28th January 2011


Dear Members and Guests

Welcome to our 25th Anniversary Awards Brochure

It is with great pleasure that your returning PM Society Chairman, Sandy Royden and I present this souvenir brochure of the 25th annual PM Society advertising awards. Who would have thought that an idea developed in the mid-1980s by a small committee of the then PM Club and first delivered to an audience of just 200 at the Talk of London, would take wings to become the year's largest annual gathering of UK pharmaceutical industry and service personnel - and for 18 of those years, here at Grosvenor House.

As for this year's event, entry levels were again good, with a pleasing consistency across all award categories. As to the results, for the second year in succession hearty congratulations must go to Langland who again won an impressive 7 craft categories - but of course also to all other award winners and commendations.

An event of this calibre could not proceed without the support of our sponsors both new and returning (listed overleaf) to whom we offer grateful thanks. Thanks also go to all our judges, to our production company H2 Business Communication and to the PM Society committee, in particular our incomparable secretary Vivien Bennett.

Finally, a big thank you to those who entered work and joined in the celebrations today.

May we wish you a successful and enjoyable 2011.


Neil Smith, PM Society Awards Chair
Neil G P Smith
PM SOCIETY AWARDS CHAIR
Sandy Royden, PM Society Chair
Sandy Royden
PM SOCIETY CHAIR


PM SOCIETY 2010 ADVERTISING AWARDS

Awards Presented and Sponsors

TARGET AUDIENCE AWARDS


GP Journal Advertisement MJL Advertising
GP Direct Mail Cegedim Relationship Management
Hospital Journal Advertisement Langland
Nursing Journal Advertisement Bedgebury Communications
Healthcare Industry Advertisement PM Group

CRAFT AWARDS


GP Journal Advertisement Dark Horse Agency
Hospital Journal Advertisement Adventis Health
Nursing Journal Advertisement Precision Direct Marketing
Journal Advertisement Campaign Publicis Life Brands Resolute
Healthcare Professional Direct Mail PAN Advertising
Detailing Aid Ashfield In2Focus
Digital Media Quintiles
GP Campaign MGP Ltd
Hospital Campaign IMS Health
International Core Campaign nitrogen
Patient Information Campaign KantarHealth


The PM Society is most grateful to all award sponsors and in addition to the following:
Development of Web Facilities for Online Review and Judging of Digital Media – Adventis Health
Sponsorship of Distribution of Awards Brochure – PharmaTimes
Sponsorship of the Delegate List Brochure – OPEN Health
Sponsorship of Photography of Nominations – Genesis Adoration

The PM Society is also grateful for the help and support of:
Production and Staging – H2 Business Communication
Target Audience Research GP, Hospital and Nursing Awards, Craft Onlline Research – KantarHealth
Provision of Craft Award Judging Facilities – BMJ Publishing Group


TARGET AUDIENCE JUDGED AWARD

GP Journal Advertisement

Sponsored by MJL Advertising

PositionAdvertisementCompanyAgency
1stAnapen (wasp)Lincoln MedicalHalesway
2ndDisease Awareness (testosterone)Bayer ScheringTorre Lazur McCann
3rdImigranGSKEuro RSCG Life Medicom
4thBuTrans (stairs)Napp PharmaceuticalsLangland
5thAnapen (nut)Lincoln MedicalHalesway
6thBuTrans (dog)Napp PharmaceuticalsLangland
7thNicoretteMcNeilJunction 11
8thMirenaBayer ScheringTorre Lazur McCann

PositionAdvertisementVisual AppealMemorabilityAcceptabilityUsefulness (1)Superiority (2)Complementarity (3)Overall Rating
1stAnapen (wasp)1.861.541.952.041.061.581.67
2ndDisease Awareness (testosterone)1.761.51.771.771.081.41.55
3rdImigran2.121.641.591.710.961.221.54
4thBuTrans (stairs)1.91.441.741.711.081.261.52
5thAnapen (nut)1.581.321.712.070.91.321.48
6thBuTrans (dog)1.981.681.831.380.821.061.46
7thNicorette1.761.381.651.830.941.11.44
8thMirena1.261.481.891.621.320.91.41
Notes: 1 As a reminder    2 Over other advertisements    3 Cohesion between copy and visual


TARGET AUDIENCE JUDGED AWARD

GP Direct Mail

Sponsored by Cegedim Relationship Management

PositionMailingCompanyAgency
1stAveenoJohnson & JohnsonConcentric Advertising
2ndCalcichew D3 Caplet ShireSwordfish Advertising
3rdCalcichew D3 CapletShireSwordfish Advertising
4thBalneum PlusAlmirallSwordfish Advertising
5thAriceptPfizernitrogen
6thBuTransNapp PharmaceuticalsLangland

PositionMailingVisual AppealMemorabilityAcceptabilityUsefulness (1)Superiority (2)Complementarity (3)Overall Rating
1stAveeno1.041.261.742.011.141.021.37
2ndCalcichew D3 Caplet1.581.040.991.710.91.141.23
3rd Calcichew D3 Caplet1.281.081.021.410.40.981.03
4thBalneum Plus1.320.740.751.140.480.820.88
5thAricept0.940.740.720.870.460.560.72
6thBuTrans1.10.620.660.780.40.450.67


TARGET AUDIENCE JUDGED AWARD

Hospital Journal Advertisement

Sponsored by Langland

PositionAdvertisementCompanyAgency
1stBalneum CreamAlmirallSwordfish Advertising
2ndEquasym XL Shire PharmaceuticalsMcCann Manchester
3rdSamscaOtsuka Europenitrogen
4thPecFent UKArchimedes PharmaBrand(x) Communications
5thTracleerActelionTBWA/Paling Walters
6thZoladexAstraZenecaBrand(x) Communications


TARGET AUDIENCE JUDGED AWARD

Nursing Journal Advertisement

Sponsored by Bedgebury Communications

PositionAdvertisementCompanyAgency
1stDiprobaseMSDHalesway
2ndActiviaDanoneCherry Advertising
3rdAveenoJohnson & JohnsonConcentric Advertising
4thEczmolGenus PharmaceuticalsCreative Lynx
5thHydromol RangeAllianceRFA Advertisng & Marketing
6thChange PainGrunenthalMJL Advertising


TARGET AUDIENCE JUDGED AWARD

Healthcare Industry Journal Advertisement

Sponsored by PM Group

PositionAdvertisementAgency
WinnerWoolley PauWoolley Pau
Highly CommendedCRF ePROLangland
Highly CommendedIDISLangland
CommendedPulsar HealthcarePulsar Healthcare
NominatedAdventis HealthAdventis Health
NominatedCRF ePRO (bedroom)Langland
NominatedCRF ePRO (kiss)Langland


JUDGING PANELS

Chairman all judging panels: Neil Smith, Adventis Health.

The PM Society would like to express grateful thanks to the following who attended panel judging sessions for print and campaign craft awards, digital media, the healthcare industry advertisement award and the Geoff Brook award...

Dr Beverly BarrPope Woodhead
Ed BonesLearner Adams Bones
Zuleika BurnettEuro RSCG Life Medicom
Steve ClarkSC Marketing
Dr Neil CoppingInform Pharma
Jonathan Dancerred kite consulting group
Justin EarlSeven Stones
Alex FoneLime Advertising
Ian GaneRoche Products
Alex GreathamHanson Zandi
Mark HemsleyRFA Advertising & Marketing
Tracey HenryGrace Agency
Paul HolmesPM Society
Sarah HuttNapp Pharmaceuticals
David ImpeyBig Bear Communications
Andy JonesOgilvy Healthworld
Martin LambertMerck
Neil LancasterMcCann Manchester
Jamie LathamCherry Advertising
Steve Mackenzie-LawriePharma Ventures
Yvonne McAvoyTorre Lazur McCann
Neil PadgettHalesway
John ProbertNovartis Pharmaceuticals
Richard RaymentJunction 11
Sandy RoydenOPEN Health
Alan SmithDark Horse Agency
Gerry SmithEurocom Healthcare
Andrew ShortThe Drew Agency
Kelly UnderwoodLime Advertising
Matt WilliamsAdovation
Nolan WillisSudler London

...and to all those judges who participated in online surveys for GP, hospital, nurse and
journal advertisement campaign craft awards.

WITHOUT YOU THERE WOULD BE NO AWARDS!!


GEOFF BROOK AWARD

PositionEntryCompanyAgency
WinnerAstraZeneca CLM VisionAstraZenecaCreative Lynx
Highly CommendedITP VillageAmgenBrand(x) Communications
Highly CommendedPsoriasis 360 appJanssenCreative Lynx
CommendedNeutropinIpsenPAN Advertising
NominatedHouse websiteAdventis HealthAdventis Health
NominatedTiny LivesTiny Livesnitrogen
NominatedVisipaque iPAD edetail campaignGE HealthcareCreative Lynx


CRAFT AWARD

GP Journal Advertisement

Sponsored by Dark Horse Agency

PositionAdvertisementCompanyAgency
WinnerBuTransNapp PharmaceuticalsLangland
Highly CommendedEasyhalerOrion PharmaLangland
Highly CommendedBuTransNapp PharmaceuticalsLangland
NominatedEasyhaler (rabbit)Orion PharmaLangland
NominatedApidra (Bob Connor)sanofi aventisEuro RSCG Life
NominatedEasyhaler (wheeze)Orion PharmaLangland


CRAFT AWARD

Hospital Journal Advertisement

Sponsored by Adventis Health

PositionAdvertisementCompanyAgency
WinnerAmBisome (man)GileadLangland
Highly CommendedAmBisome (boy)GileadLangland
Highly CommendedAmBisome (woman)GileadLangland
NominatedApidra (Bob Connor)sanofi aventisEuro RSCG Life
NominatedProstap GynaeTakedaPAN Advertising
NominatedProstap PcaTakedaPAN Advertising


CRAFT AWARD

Nursing Journal Advertisement

Sponsored by Precision Direct Marketing

PositionAdvertisementCompanyAgency
WinnerEasyhaler (puffalot)Orion PharmaLangland
Highly CommendedEasyhaler (wheeze)Orion PharmaLangland
Highly CommendedEasyhaler (rabbit)Orion PharmaLangland
CommendedApidra (Bob Connor)sanofi aventisEuro RSCG Life
NominatedApidra (Penny Nicholls)sanofi aventisEuro RSCG Life
NominatedActiviaDanoneCherry Advertising


CRAFT AWARD

Journal Advertisement Campaign

Sponsored by Publicis Life Brands Resolute

PositionCampaignCompanyAgency
WinnerCRF ePROCRF HealthLangland
Highly CommendedAmBisomeGileadLangland
Highly CommendedBuTransNapp PharmaceuticalsLangland
CommendedEasyhalerOrion PharmaLangland
NominatedBI OncologyBoehringer IngelheimOgilvy Healthworld
NominatedSativexBayer HealthcareLangland


CRAFT AWARD

Healthcare Professional Direct Mail

Sponsored by PAN Advertising

PositionMailingCompanyAgency
WinnerReminyl XL (corners)ShireSwordfish Advertising
Highly CommendedReminyl XL (post-its)ShireSwordfish Advertising
CommendedApidrasanofi aventisEuro RSCG Life
CommendedDepo-MedronePfizernitrogen
NominatedJohnson's BabyJohnson's BabyWoolley Pau
NominatedReminyl XL (knots)ShireSwordfish Advertising


CRAFT AWARD

Detailing Aid

Sponsored by Ashfield In2Focus

PositionDetailing AidCompanyAgency
WinnerQvar Easi-BreatheTeva UK LtdWoolley Pau
Highly CommendedEasyhalerOrion PharmaLangland
Highly CommendedEquasym XLShire PharmaceuticalsMcCann Manchester
CommendedLucentisNovartisSeven Stones
NominatedSativexBayer HealthcareLangland
NominatedTysabriBiogen IDECnitrogen


CRAFT AWARD

Digital Media

Sponsored by Quintiles

PositionAdvertisementCompanyAgency
WinnerRenvelaGenzymeLangland
CommendedStalevoOrion PharmaLangland
CommendedSterimarChurch & DwightWoolley Pau
CommendedQvar Easi-BreatheTeva UK LtdWoolley Pau
NominatedVisipaque iPad eDetailGE HealthcareCreative Lynx
NominatedPsoriasis 360 AppJanssenCreative Lynx


CRAFT AWARD

GP Campaign

Sponsored by MGP Ltd

PositionCampaignCompanyAgency
WinnerApidrasanofi aventisEuro RSCG Life
Highly CommendedBuTransNapp PharmaceuticalsLangland
Highly CommendedEasyhalerOrion PharmaLangland
CommendedQvar Easi-BreatheTeva UK LtdWoolley Pau
NominatedTravel VaccinesSanofi Pasteur MSDWoolley Pau


CRAFT AWARD

Hospital Campaign

Sponsored by IMS Health

PositionCampaignCompanyAgency
WinnerSativexBayer HealthcareLangland
CommendedApidrasanofi aventisEuro RSCG Life
CommendedHumiraAbbott LaboratoriesWoolley Pau
NominatedEquasym XLShire PhamaceuticalsMcCann Manchester
NominatedNovoSevenNovo NordiskLife Healthcare Communications
NominatedReminyl XLShire PharmaceuticalsSwordfish Advertising


CRAFT AWARD

International Core Campaign

Sponsored by nitrogen

PositionCampaignCompanyAgency
WinnerAmBisomeGileadLangland
Highly CommendedCaduetPfizerTBWA/Paling Walters
CommendedEquasym XLShire PharmaceuticalsMcCann Manchester
CommendedVaniqaAlmirallSwordfish Advertising
NominatedBI OncologyBoehringer IngelheimOgilvy Healthworld Advertising
NominatedInvegaJanssenTorre Lazur McCann


CRAFT AWARD

Patient Information Campaign

Sponsored by KantarHealth

PositionCampaignCompanyAgency
WinnerModigraf Support PackAstellas Pharma EuropeBig Pink
CommendedBaxter & YouBaxternitrogen
CommendedReal DangerPfizerLangland
NominatedGenotropinPfizernitrogen
NominatedMeningitis CampaignIconLangland
NominatedNorditropinNovo NordiskHanson Zandi