PM SOCIETY 2010 ADVERTISING AWARDS
28th January 2011
Dear Members and Guests
Welcome to our 25th Anniversary Awards Brochure
It is with great pleasure that your returning PM Society Chairman, Sandy Royden and I present this souvenir brochure of the 25th annual PM Society advertising awards. Who would have thought that an idea developed in the mid-1980s by a small committee of the then PM Club and first delivered to an audience of just 200 at the Talk of London, would take wings to become the year's largest annual gathering of UK pharmaceutical industry and service personnel - and for 18 of those years, here at Grosvenor House.
As for this year's event, entry levels were again good, with a pleasing consistency across all award categories. As to the results, for the second year in succession hearty congratulations must go to Langland who again won an impressive 7 craft categories - but of course also to all other award winners and commendations.
An event of this calibre could not proceed without the support of our sponsors both new and returning (listed overleaf) to whom we offer grateful thanks. Thanks also go to all our judges, to our production company H2 Business Communication and to the PM Society committee, in particular our incomparable secretary Vivien Bennett.
Finally, a big thank you to those who entered work and joined in the celebrations today.
May we wish you a successful and enjoyable 2011.
Neil G P Smith PM SOCIETY AWARDS CHAIR |
Sandy Royden PM SOCIETY CHAIR |
PM SOCIETY 2010 ADVERTISING AWARDS
Awards Presented and Sponsors
TARGET AUDIENCE AWARDS
GP Journal Advertisement MJL Advertising
GP Direct Mail Cegedim Relationship Management
Hospital Journal Advertisement Langland
Nursing Journal Advertisement Bedgebury Communications
Healthcare Industry Advertisement PM Group
CRAFT AWARDS
GP Journal Advertisement Dark Horse Agency
Hospital Journal Advertisement Adventis Health
Nursing Journal Advertisement Precision Direct Marketing
Journal Advertisement Campaign Publicis Life Brands Resolute
Healthcare Professional Direct Mail PAN Advertising
Detailing Aid Ashfield In2Focus
Digital Media Quintiles
GP Campaign MGP Ltd
Hospital Campaign IMS Health
International Core Campaign nitrogen
Patient Information Campaign KantarHealth
The PM Society is most grateful to all award sponsors and in addition to the following:
Development of Web Facilities for Online Review and Judging of Digital Media – Adventis Health
Sponsorship of Distribution of Awards Brochure – PharmaTimes
Sponsorship of the Delegate List Brochure – OPEN Health
Sponsorship of Photography of Nominations – Genesis Adoration
The PM Society is also grateful for the help and support of:
Production and Staging – H2 Business Communication
Target Audience Research GP, Hospital and Nursing Awards, Craft Onlline Research – KantarHealth
Provision of Craft Award Judging Facilities – BMJ Publishing Group
TARGET AUDIENCE JUDGED AWARD
GP Journal Advertisement
Sponsored by MJL Advertising

| Position | Advertisement | Company | Agency |
|---|---|---|---|
| 1st | Anapen (wasp) | Lincoln Medical | Halesway |
| 2nd | Disease Awareness (testosterone) | Bayer Schering | Torre Lazur McCann |
| 3rd | Imigran | GSK | Euro RSCG Life Medicom |
| 4th | BuTrans (stairs) | Napp Pharmaceuticals | Langland |
| 5th | Anapen (nut) | Lincoln Medical | Halesway |
| 6th | BuTrans (dog) | Napp Pharmaceuticals | Langland |
| 7th | Nicorette | McNeil | Junction 11 |
| 8th | Mirena | Bayer Schering | Torre Lazur McCann |
| Position | Advertisement | Visual Appeal | Memorability | Acceptability | Usefulness (1) | Superiority (2) | Complementarity (3) | Overall Rating |
|---|---|---|---|---|---|---|---|---|
| 1st | Anapen (wasp) | 1.86 | 1.54 | 1.95 | 2.04 | 1.06 | 1.58 | 1.67 |
| 2nd | Disease Awareness (testosterone) | 1.76 | 1.5 | 1.77 | 1.77 | 1.08 | 1.4 | 1.55 |
| 3rd | Imigran | 2.12 | 1.64 | 1.59 | 1.71 | 0.96 | 1.22 | 1.54 |
| 4th | BuTrans (stairs) | 1.9 | 1.44 | 1.74 | 1.71 | 1.08 | 1.26 | 1.52 |
| 5th | Anapen (nut) | 1.58 | 1.32 | 1.71 | 2.07 | 0.9 | 1.32 | 1.48 |
| 6th | BuTrans (dog) | 1.98 | 1.68 | 1.83 | 1.38 | 0.82 | 1.06 | 1.46 |
| 7th | Nicorette | 1.76 | 1.38 | 1.65 | 1.83 | 0.94 | 1.1 | 1.44 |
| 8th | Mirena | 1.26 | 1.48 | 1.89 | 1.62 | 1.32 | 0.9 | 1.41 |
| Notes: 1 As a reminder 2 Over other advertisements 3 Cohesion between copy and visual | ||||||||
TARGET AUDIENCE JUDGED AWARD
GP Direct Mail
Sponsored by Cegedim Relationship Management

| Position | Mailing | Company | Agency |
|---|---|---|---|
| 1st | Aveeno | Johnson & Johnson | Concentric Advertising |
| 2nd | Calcichew D3 Caplet | Shire | Swordfish Advertising |
| 3rd | Calcichew D3 Caplet | Shire | Swordfish Advertising |
| 4th | Balneum Plus | Almirall | Swordfish Advertising |
| 5th | Aricept | Pfizer | nitrogen |
| 6th | BuTrans | Napp Pharmaceuticals | Langland |
| Position | Mailing | Visual Appeal | Memorability | Acceptability | Usefulness (1) | Superiority (2) | Complementarity (3) | Overall Rating |
|---|---|---|---|---|---|---|---|---|
| 1st | Aveeno | 1.04 | 1.26 | 1.74 | 2.01 | 1.14 | 1.02 | 1.37 |
| 2nd | Calcichew D3 Caplet | 1.58 | 1.04 | 0.99 | 1.71 | 0.9 | 1.14 | 1.23 |
| 3rd | Calcichew D3 Caplet | 1.28 | 1.08 | 1.02 | 1.41 | 0.4 | 0.98 | 1.03 |
| 4th | Balneum Plus | 1.32 | 0.74 | 0.75 | 1.14 | 0.48 | 0.82 | 0.88 |
| 5th | Aricept | 0.94 | 0.74 | 0.72 | 0.87 | 0.46 | 0.56 | 0.72 |
| 6th | BuTrans | 1.1 | 0.62 | 0.66 | 0.78 | 0.4 | 0.45 | 0.67 |
TARGET AUDIENCE JUDGED AWARD
Hospital Journal Advertisement
Sponsored by Langland

| Position | Advertisement | Company | Agency |
|---|---|---|---|
| 1st | Balneum Cream | Almirall | Swordfish Advertising |
| 2nd | Equasym XL | Shire Pharmaceuticals | McCann Manchester |
| 3rd | Samsca | Otsuka Europe | nitrogen |
| 4th | PecFent UK | Archimedes Pharma | Brand(x) Communications |
| 5th | Tracleer | Actelion | TBWA/Paling Walters |
| 6th | Zoladex | AstraZeneca | Brand(x) Communications |
TARGET AUDIENCE JUDGED AWARD
Nursing Journal Advertisement
Sponsored by Bedgebury Communications

| Position | Advertisement | Company | Agency |
|---|---|---|---|
| 1st | Diprobase | MSD | Halesway |
| 2nd | Activia | Danone | Cherry Advertising |
| 3rd | Aveeno | Johnson & Johnson | Concentric Advertising |
| 4th | Eczmol | Genus Pharmaceuticals | Creative Lynx |
| 5th | Hydromol Range | Alliance | RFA Advertisng & Marketing |
| 6th | Change Pain | Grunenthal | MJL Advertising |
TARGET AUDIENCE JUDGED AWARD
Healthcare Industry Journal Advertisement
Sponsored by PM Group

| Position | Advertisement | Agency |
|---|---|---|
| Winner | Woolley Pau | Woolley Pau |
| Highly Commended | CRF ePRO | Langland |
| Highly Commended | IDIS | Langland |
| Commended | Pulsar Healthcare | Pulsar Healthcare |
| Nominated | Adventis Health | Adventis Health |
| Nominated | CRF ePRO (bedroom) | Langland |
| Nominated | CRF ePRO (kiss) | Langland |
JUDGING PANELS
The PM Society would like to express grateful thanks to the following who attended panel judging sessions for print and campaign craft awards, digital media, the healthcare industry advertisement award and the Geoff Brook award...
| Dr Beverly Barr | Pope Woodhead |
|---|---|
| Ed Bones | Learner Adams Bones |
| Zuleika Burnett | Euro RSCG Life Medicom |
| Steve Clark | SC Marketing |
| Dr Neil Copping | Inform Pharma |
| Jonathan Dancer | red kite consulting group |
| Justin Earl | Seven Stones |
| Alex Fone | Lime Advertising |
| Ian Gane | Roche Products |
| Alex Greatham | Hanson Zandi |
| Mark Hemsley | RFA Advertising & Marketing |
| Tracey Henry | Grace Agency |
| Paul Holmes | PM Society |
| Sarah Hutt | Napp Pharmaceuticals |
| David Impey | Big Bear Communications |
| Andy Jones | Ogilvy Healthworld |
| Martin Lambert | Merck |
| Neil Lancaster | McCann Manchester |
| Jamie Latham | Cherry Advertising |
| Steve Mackenzie-Lawrie | Pharma Ventures |
| Yvonne McAvoy | Torre Lazur McCann |
| Neil Padgett | Halesway |
| John Probert | Novartis Pharmaceuticals |
| Richard Rayment | Junction 11 |
| Sandy Royden | OPEN Health |
| Alan Smith | Dark Horse Agency |
| Gerry Smith | Eurocom Healthcare |
| Andrew Short | The Drew Agency |
| Kelly Underwood | Lime Advertising |
| Matt Williams | Adovation |
| Nolan Willis | Sudler London |
journal advertisement campaign craft awards.
WITHOUT YOU THERE WOULD BE NO AWARDS!!
GEOFF BROOK AWARD

| Position | Entry | Company | Agency |
|---|---|---|---|
| Winner | AstraZeneca CLM Vision | AstraZeneca | Creative Lynx |
| Highly Commended | ITP Village | Amgen | Brand(x) Communications |
| Highly Commended | Psoriasis 360 app | Janssen | Creative Lynx |
| Commended | Neutropin | Ipsen | PAN Advertising |
| Nominated | House website | Adventis Health | Adventis Health |
| Nominated | Tiny Lives | Tiny Lives | nitrogen |
| Nominated | Visipaque iPAD edetail campaign | GE Healthcare | Creative Lynx |
CRAFT AWARD
GP Journal Advertisement
Sponsored by Dark Horse Agency

| Position | Advertisement | Company | Agency |
|---|---|---|---|
| Winner | BuTrans | Napp Pharmaceuticals | Langland |
| Highly Commended | Easyhaler | Orion Pharma | Langland |
| Highly Commended | BuTrans | Napp Pharmaceuticals | Langland |
| Nominated | Easyhaler (rabbit) | Orion Pharma | Langland |
| Nominated | Apidra (Bob Connor) | sanofi aventis | Euro RSCG Life |
| Nominated | Easyhaler (wheeze) | Orion Pharma | Langland |
CRAFT AWARD
Hospital Journal Advertisement
Sponsored by Adventis Health

| Position | Advertisement | Company | Agency |
|---|---|---|---|
| Winner | AmBisome (man) | Gilead | Langland |
| Highly Commended | AmBisome (boy) | Gilead | Langland |
| Highly Commended | AmBisome (woman) | Gilead | Langland |
| Nominated | Apidra (Bob Connor) | sanofi aventis | Euro RSCG Life |
| Nominated | Prostap Gynae | Takeda | PAN Advertising |
| Nominated | Prostap Pca | Takeda | PAN Advertising |
CRAFT AWARD
Nursing Journal Advertisement
Sponsored by Precision Direct Marketing

| Position | Advertisement | Company | Agency |
|---|---|---|---|
| Winner | Easyhaler (puffalot) | Orion Pharma | Langland |
| Highly Commended | Easyhaler (wheeze) | Orion Pharma | Langland |
| Highly Commended | Easyhaler (rabbit) | Orion Pharma | Langland |
| Commended | Apidra (Bob Connor) | sanofi aventis | Euro RSCG Life |
| Nominated | Apidra (Penny Nicholls) | sanofi aventis | Euro RSCG Life |
| Nominated | Activia | Danone | Cherry Advertising |
CRAFT AWARD
Journal Advertisement Campaign
Sponsored by Publicis Life Brands Resolute

| Position | Campaign | Company | Agency |
|---|---|---|---|
| Winner | CRF ePRO | CRF Health | Langland |
| Highly Commended | AmBisome | Gilead | Langland |
| Highly Commended | BuTrans | Napp Pharmaceuticals | Langland |
| Commended | Easyhaler | Orion Pharma | Langland |
| Nominated | BI Oncology | Boehringer Ingelheim | Ogilvy Healthworld |
| Nominated | Sativex | Bayer Healthcare | Langland |
CRAFT AWARD
Healthcare Professional Direct Mail
Sponsored by PAN Advertising

| Position | Mailing | Company | Agency |
|---|---|---|---|
| Winner | Reminyl XL (corners) | Shire | Swordfish Advertising |
| Highly Commended | Reminyl XL (post-its) | Shire | Swordfish Advertising |
| Commended | Apidra | sanofi aventis | Euro RSCG Life |
| Commended | Depo-Medrone | Pfizer | nitrogen |
| Nominated | Johnson's Baby | Johnson's Baby | Woolley Pau |
| Nominated | Reminyl XL (knots) | Shire | Swordfish Advertising |
CRAFT AWARD
Detailing Aid
Sponsored by Ashfield In2Focus

| Position | Detailing Aid | Company | Agency |
|---|---|---|---|
| Winner | Qvar Easi-Breathe | Teva UK Ltd | Woolley Pau |
| Highly Commended | Easyhaler | Orion Pharma | Langland |
| Highly Commended | Equasym XL | Shire Pharmaceuticals | McCann Manchester |
| Commended | Lucentis | Novartis | Seven Stones |
| Nominated | Sativex | Bayer Healthcare | Langland |
| Nominated | Tysabri | Biogen IDEC | nitrogen |
CRAFT AWARD
Digital Media
Sponsored by Quintiles

| Position | Advertisement | Company | Agency |
|---|---|---|---|
| Winner | Renvela | Genzyme | Langland |
| Commended | Stalevo | Orion Pharma | Langland |
| Commended | Sterimar | Church & Dwight | Woolley Pau |
| Commended | Qvar Easi-Breathe | Teva UK Ltd | Woolley Pau |
| Nominated | Visipaque iPad eDetail | GE Healthcare | Creative Lynx |
| Nominated | Psoriasis 360 App | Janssen | Creative Lynx |
CRAFT AWARD
GP Campaign
Sponsored by MGP Ltd

| Position | Campaign | Company | Agency |
|---|---|---|---|
| Winner | Apidra | sanofi aventis | Euro RSCG Life |
| Highly Commended | BuTrans | Napp Pharmaceuticals | Langland |
| Highly Commended | Easyhaler | Orion Pharma | Langland |
| Commended | Qvar Easi-Breathe | Teva UK Ltd | Woolley Pau |
| Nominated | Travel Vaccines | Sanofi Pasteur MSD | Woolley Pau |
CRAFT AWARD
Hospital Campaign
Sponsored by IMS Health

| Position | Campaign | Company | Agency |
|---|---|---|---|
| Winner | Sativex | Bayer Healthcare | Langland |
| Commended | Apidra | sanofi aventis | Euro RSCG Life |
| Commended | Humira | Abbott Laboratories | Woolley Pau |
| Nominated | Equasym XL | Shire Phamaceuticals | McCann Manchester |
| Nominated | NovoSeven | Novo Nordisk | Life Healthcare Communications |
| Nominated | Reminyl XL | Shire Pharmaceuticals | Swordfish Advertising |
CRAFT AWARD
International Core Campaign
Sponsored by nitrogen

| Position | Campaign | Company | Agency |
|---|---|---|---|
| Winner | AmBisome | Gilead | Langland |
| Highly Commended | Caduet | Pfizer | TBWA/Paling Walters |
| Commended | Equasym XL | Shire Pharmaceuticals | McCann Manchester |
| Commended | Vaniqa | Almirall | Swordfish Advertising |
| Nominated | BI Oncology | Boehringer Ingelheim | Ogilvy Healthworld Advertising |
| Nominated | Invega | Janssen | Torre Lazur McCann |
CRAFT AWARD
Patient Information Campaign
Sponsored by KantarHealth

| Position | Campaign | Company | Agency |
|---|---|---|---|
| Winner | Modigraf Support Pack | Astellas Pharma Europe | Big Pink |
| Commended | Baxter & You | Baxter | nitrogen |
| Commended | Real Danger | Pfizer | Langland |
| Nominated | Genotropin | Pfizer | nitrogen |
| Nominated | Meningitis Campaign | Icon | Langland |
| Nominated | Norditropin | Novo Nordisk | Hanson Zandi |