The PM Society Advertising Awards 2011

27th January 2012

Dear Members and Guests

A warm welcome from a pair of Neils as your new PM Society Chairman, Neil Copping and I are pleased to present the brochure that reports the outcomes from the 26th annual PM Society advertising awards.

This year saw a few adjustments to award categories notably loss of dedicated nurse advertisements (absorbed into primary care) and the introduction of digital awards for both single interactive items and campaigns. The healthcare industry award was broadened to include nonpress material, although ironically the majority of entries for this were still press ads! Entry levels overall were similar to last year and spread throughout the categories, but notable was the rise in patient campaigns which were second only to primary care press ads in number.

Congratulations go to all our winners and runners up, of whom Langland must be saluted for an impressive 4 wins and 13 commendations

To maintain this standard of celebration requires the support of our sponsors both new and returning to whom we offer grateful thanks. Thanks also go to our judges, our production company H2 Business Communications and the PM Society committee notably our incomparable secretary Vivien Bennett and our awards digital manager Andrew Short.

Best wishes to you all for a successful and enjoyable year.

Neil G P Smith
PM SOCIETY AWARDS CHAIR

Neil Copping
PM SOCIETY CHAIR

PM SOCIETY 2011 ADVERTISING AWARDS

Awards Presented and their Sponsors

TARGET AUDIENCE AWARDS

Primary Care Advertisement MJL
Primary Care Direct Mail Cegedim Relationship Management
Secondary Care Advertisement Langland
Healthcare Industry Lime

CRAFT AWARDS

Primary Care Advertisement Dark Horse Agency
Secondary Care Advertisement KantarHealth
Journal Advertisement Campaign Publicis Life Brands Resolute
Healthcare Professional Direct Mail Bedgebury Communications
Detailing Aid Ashfield In2Focus
Digital Interactive Quintiles
Digital Campaign PAN Advertising
Primary Care Campaign Bray Leino Vivactis
Secondary Care Campaign IMS Health
International Core Campaign nitrogen
Patient Information Campaign Precision Marketing Group

The PM Society is most grateful to all award sponsors and in addition to the following:
Sponsorship of Distribution of Awards Brochure – PharmaTimes
Sponsorship of the Delegate List Brochure – OPEN Health
Sponsorship of Photography of Nominations – Activate Event Management
Management of Digital Entries – The Drew Agency

The PM Society is also grateful for the help and support of:
Production and Staging – H2 Business Communication
Target Audience Research Primary and Secondary Care Awards, Craft Online Research – KantarHealth
Provision of Craft Award Judging Facilities – BMJ Publishing Group

TARGET AUDIENCE JUDGED AWARD

Primary Care Advertisement

WINNER

Balneum Plus Cream

Agency: Swordfish Advertising
Company: Almirall

2nd

Balneum Plus Cream

Agency: Swordfish Advertising
Company: Almirall

3rd

Diprobase

Agency: Halesway
Company: MSD

4th

Exposed

Agency: Langland
Company: LEO Pharma

Position	Advertisement	Company	Agency
1st	Balneum Plus Cream (polar bear)	Almirall	Swordfish Advertising
2nd	Balneum Plus Cream (seal)	Almirall	Swordfish Advertising
3rd	Diprobase	MSD	Halesway
4th	Exposed	LEO Pharma	Langland
5th	Calcichew D3 Caplet	Shire	Swordfish Advertising
6th	Double Base Gel	Dermal Laboratories	MJL
7th	Infacol	Forest Laboratories	DDB Remedy
8th	Calpol	McNeil	inVentiv Health Communications

TARGET AUDIENCE JUDGED AWARD

Primary Care Direct Mail

WINNER

Imigran Subject

Agency: Euro RSCG Life Medicom
Company: GSK

2nd

Exposed

Agency: Langland
Company: LEO Pharma

3rd

Epiduo

Agency: Life Healthcare Communications
Company: Galderma

Position	Mailing	Company	Agency
1st	Imigran Subject	GSK	Euro RSCG Life Medicom
2nd	Exposed	LEO Pharma	Langland
3rd	Epiduo	Galderma	Life Healthcare Communications
4th	Viroflu Influenza Programme	Crucell UK	Euro RSCG Life Medicom
5th	Fostair (reach, treat, benefit)	Chiesi	Swordfish Advertising

TARGET AUDIENCE JUDGED AWARD

Secondary Care Advertisement

WINNER

Genotropin

Agency: nitrogen
Company: Pfizer

2nd

Exposed

Agency: Langland
Company: LEO Pharma

3rd

Cardiovascular

Agency: Saatchi & Saatchi Health
Company: AstraZeneca

Position	Advertisement	Company	Agency
1st	Genotropin	Pfizer	nitrogen
2nd	Exposed	LEO Pharma	Langland
3rd	Cardiovascular	AstraZeneca	Saatchi & Saatchi Health
4th	Balneum Plus Cream (seal)	Almirall	Swordfish Advertising
5th	Seretide	GlaxoSmithKline	VCCP Health
6th	BuTrans	Napp Pharmaceuticals	Langland

TARGET AUDIENCE JUDGED AWARD

Healthcare Industry

WINNER

OPEN Health (mailing)

Agency: OPEN Health

Highly Commended

OPEN Health (advertisment campaign)

Agency: OPEN Health

Commended

Publicis Life Brands Resolute

Agency: Publicis Life Brands Resolute

Position	Advertisement	Agency
Winner	OPEN Health (mailing)	OPEN Health
Highly Commended	OPEN Health (advertisement campaign)	OPEN Health
Commended	Publicis Life Brands Resolute	Publicis Life Brands Resolute
Nominated	Halesway (press campaign/website)	Halesway
Nominated	MJL (press advertising)	MJL
Nominated	PAN Advertising (website)	PAN Advertising

JUDGING PANELS

Chairman all judging panels: Neil Smith, Bray Leino Vivactis.

The PM Society would like to express grateful thanks to the following who attended panel judging sessions for print and campaign craft awards, digital awards, the healthcare industry award and the Geoff Brook award...

Nick Bartlett	Publicis Life Brands Resolute
Ben Blackmore	b more creative
Phil Carroll	Derma UK
Bruno Cepollina	Frontera London
Jon Chapman	Creative Lynx
Steve Clark	SC Marketing
Jeff Daniels	Draft FCB Healthcare
Chris Duncan	Pulsar Healthcare
Dick Dunford	TBWA/Paling Walters
Phil Eaton	MJL Ltd
Will Elliott	Mass Integrated Marketing
Alex Fone	Lime Advertising
Moe Ghailan	Roche
Piotr Hennig	CAN Advertising
Jill Jackling	Servier Laboratories
Matt Macland	VCCP Health
Liz Maclaren	Concentric Advertising
Reg Manser	Life
Joanna Mawtus	CDM London
Arron O'Hare	PAN Advertising
Andrzei Orlowski	Orlowski Health Consulting
Stuart Richings	Swordfish Advertising
Neill Rogers	nitrogen
Andrew Short	The Drew Agency
Ben Tilley	sanofi-aventis
Ben Wagenaar	OPEN Health
Mike Walker	Saatchi & Saatchi Health
Lynn Wilkes	GE Healthcare

...and to all those judges from the following agencies who participated in online surveys for primary and secondary care and journal advertisement campaign craft awards:

Adovation
b more creative
CAN Advertising
Cherry Advertising
Concentric Advertising
Dark Horse Agency
Euro RSCG Life Medicom
Euro RSCG Life
Grace Communications
Hanson Zandi
Hug Advertising

ICC Lowe London
inVentiv Health
Langland
Life
Mass Integrated Marketing
McCann Manchester
NB Group
Pulsar Healthcare
Seven Stones
Swordfish Advertising
VCCP

WITHOUT YOU THERE WOULD BE NO AWARDS!!

THE GEOFF BROOK AWARD FOR INNOVATION

WINNER

The Maintaining Adherence Programme

Agency: Creative Lynx
Company: Janssen

Highly Commended

Psoriasis 360 Campaign

Agency: Creative Lynx
Company: Janssen

Commended

AbbottVasQR

Agency: Halesway
Company: Abbott

Commended

Exposed

Agency: Langland
Company: LEO Pharma

Position	Entry	Company	Agency
Winner	The Maintaining Adherence Programme	Janssen	Creative Lynx
Highly Commended	Psoriasis 360 Campaign	Janssen	Creative Lynx
Commended	AbbottVasQR	Abbott	Halesway
Commended	Exposed	LEO Pharma	Langland
Nominated	AmBisome Congress Booth	Gilead	Langland
Nominated	Omnitrope	Sandoz	Swordfish Advertising

CRAFT AWARD

Primary Care Advertisement

WINNER

Kentera

Agency: Langland
Company: Orion Pharma

Highly Commended

Exposed

Agency: Langland
Company: LEO Pharma

Highly Commended

Kentera

Agency: Langland
Company: Orion Pharma

Commended

BuTrans

Agency: Langland
Company: Napp Pharmaceuticals

Position	Advertisement	Company	Agency
Winner	Kentera (dry mouth)	Orion Pharma	Langland
Highly Commended	Exposed	LEO Pharma	Langland
Highly Commended	Kentera (constipation)	Orion Pharma	Langland
Commended	BuTrans (golf)	Napp Pharmaceuticals	Langland
Nominated	BuTrans (pram)	Napp Pharmaceuticals	Langland
Nominated	Prostap	Takeda	PAN Advertising

CRAFT AWARD

Secondary Care Advertisement

WINNER

Prialt

Agency: Saatchi & Saatchi Health
Company: Eisai

Highly Commended

Exposed

Agency: Langland
Company: LEO Pharma

Commended

BuTrans

Agency: Langland
Company: Napp Pharmaceuticals

Commended

Cardiovascular

Agency: Saatchi & Saatchi Health
Company: AstraZeneca

Position	Advertisement	Company	Agency
Winner	Prialt	Eisai	Saatchi & Saatchi Health
Highly Commended	Exposed	LEO Pharma	Langland
Commended	BuTrans (golf)	Napp Pharmaceuticals	Langland
Commended	Cardiovascular	AstraZeneca	Saatchi & Saatchi Health
Nominated	BuTrans (pram)	Napp Pharmaceuticals	Langland
Nominated	Sativex	Bayer HealthCare	Langland

CRAFT AWARD

Journal Advertisement Campaign

WINNER

Prostap

Agency: PAN Advertising
Company: Takeda

Highly Commended

Sativex

Agency: Langland
Company: Bayer HealthCare

Highly Commended

Xeplion

Agency: Torre Lazur McCann
Company: Janssen

Commended

BuTrans

Agency: Langland
Company: Napp Pharmaceuticals

Position	Campaign	Company	Agency
Winner	Prostap	Takeda	PAN Advertising
Highly Commended	Sativex	Bayer HealthCare	Langland
Highly Commended	Xeplion	Janssen	Torre Lazur McCann
Commended	BuTrans	Napp Pharmaceuticals	Langland
Nominated	Balneum	Almirall	Swordfish Advertising
Nominated	Dovobet	LEO Pharma	Langland

CRAFT AWARD

Healthcare Professional Direct Mail

WINNER

Coseal

Agency: nitrogen
Company: Baxter Healthcare

Highly Commended

Exposed

Agency: Langland
Company: LEO Pharma

Position	Mailing	Company	Agency
Winner	Coseal	Baxter Healthcare	nitrogen
Commended	Exposed	LEO Pharma	Langland
Nominated	Floseal	Baxter Healthcare	nitrogen
Nominated	Pulmozyme	Roche	nitrogen

CRAFT AWARD

Detailing Aid

WINNER

Kentera

Agency: Langland
Company: Orion Pharma

Highly Commended

IV 3000

Agency: Woolley Pau Gyro
Company: Smith & Nephew

Commended

Qvar Easi-Breathe

Agency: Woolley Pau Gyro
Company: Teva UK Ltd

Position	Detailing Aid	Company	Agency
Winner	Kentera	Orion Pharma	Langland
Highly Commended	IV 3000	Smith & Nephew	Woolley Pau Gyro
Commended	Qvar Easi-Breathe	Teva UK Ltd	Woolley Pau Gyro
Nominated	Kalcipos D	MEDA Pharmaceuticals	Pulsar Healthcare
Nominated	Xeplion	Janssen	Torre Lazur McCann
Nominated	Zineryt	Astellas	Lime Advertising

CRAFT AWARD

Digital Interactive

WINNER

Xeplion

Agency: Creative Lynx/Torre Lazur McCann
Company: Janssen

Highly Commended

Alli

Agency: HIVE/eBee
Company: GSK

Commended

ACS United

Agency: Saatchi & Saatchi Health
Company: AstraZeneca

Position	Advertisement	Company	Agency
Winner	Xeplion	Janssen	Creative Lynx/Torre Lazur McCann
Highly Commended	Alli	GSK	HIVE/eBee
Commended	ACS United	AstraZeneca	Saatchi & Saatchi Health
Nominated	Omnitrope	Sandoz	Swordfish Advertising
Nominated	Viread	Gilead	HIVE/eBee

CRAFT AWARD

Digital Campaign

WINNER

GS Junior 454

Agency: TBWA Paling Walters
Company: Roche

Highly Commended

Xeplion and Schizophrenia 24x7

Agency: Creative Lynx/Torre Lazur McCann
Company: Janssen

Position	Campaign	Company	Agency
Winner	GS Junior 454	Roche	TBWA Paling Walters
Highly Commended	Xeplion and Schizophrenia 24x7	Janssen	Creative Lynx/Torre Lazur McCann
Nominated	Multaq	sanofi aventis	Publicis Life Brands Resolute

CRAFT AWARD

Primary Care Campaign

WINNER

Exposed

Agency: Langland
Company: LEO Pharma

Highly Commended

Kentera

Agency: Langland
Company: Orion Pharma

Commended

Qvar Easi-Breathe

Agency: Woolley Pau Gyro
Company: Teva UK Ltd

Position	Campaign	Company	Agency
Winner	Exposed	LEO Pharma	Langland
Highly Commended	Kentera	Orion Pharma	Langland
Commended	Qvar Easi-Breathe	Teva UK Ltd	Woolley Pau Gyro
Nominated	BuTrans	Napp Pharmaceuticals	Langland
Nominated	Dovobet	LEO Pharma	Langland
Nominated	Easi-Breathe	Teva Europe Ltd	Woolley Pau Gyro

CRAFT AWARD

Secondary Care Campaign

WINNER

Xeplion

Agency: Torre Lazure McCann/Creative Lynx
Company: Janssen

Highly Commended

AmBisome

Agency: Langland
Company: Gilead

Commended

GS Junior 454

Agency: TBWA Paling Walters
Company: Roche

Commended

Mobility Matters in MS

Agency: nitrogen
Company: Biogen IDEC

Position	Campaign	Company	Agency
Winner	Xeplion	Janssen	Torre Lazur McCann/Creative Lynx
Highly Commended	AmBisome	Gilead	Langland
Commended	GS Junior 454	Roche	TBWA Paling Walters
Commended	Mobility Matters in MS	Biogen IDEC	nitrogen
Nominated	Targin	Mundipharma	Euro RSCG Life
Nominated	Ventavis	Bayer HealthCare	DDB Remedy

CRAFT AWARD

International Core Campaign

WINNER

Qvar

Agency: Woolley Pau Gyro
Company: TEVA Europe Ltd

Highly Commended

Lodotra

Agency: Euro RSCG Life UK/KB49/Red
Company: Mundipharma

Highly Commended

Synagis

Agency: Langland
Company: Abbott

Commended

Seretide

Agency: VCCP Health/Creative Lynx
Company: GlaxoSmithKline

Commended

Xeplion

Agency: Torre Lazure McCann/Creative Lynx
Company: Janssen

Position	Campaign	Company	Agency
Winner	Qvar	Teva UK Ltd	Woolley Pau Gyro
Highly Commended	Lodotra	Mundipharma	Euro RSCG Life
Highly Commended	Synagis	Abbott	Langland
Commended	Seretide	GlaxoSmithKline	VCCP Health/Creative Lynx
Commended	Xeplion	Janssen	Torre Lazur McCann/Creative Lynx
Nominated	Scalp Psoriasis	LEO Pharma	CAN Advertising

CRAFT AWARD

Patient Information Campaign

WINNER

Cake a Difference

Agency: Langland
Company: Bliss

Highly Commended

Oncology

Agency: nitrogen
Company: MSD

Commended

Eureka

Agency: Langland
Company: Merz

Position	Campaign	Company	Agency
Winner	Cake a Difference	Bliss	Langland
Highly Commended	Oncology	MSD	nitrogen
Commended	Eureka	Merz	Langland
Nominated	Durex	Reckitt Benckiser	Halesway
Nominated	Schizophrenia 24x7	Janssen	Creative Lynx
Nominated	Spark Study	Icon	Langland

Click on any entry image to see it in more detail or to view the associated video.

Brochure Contents
Start
Welcome letter
Awards and Sponsors
Target Awards
Primary Care Advertisment
Primary Care Direct Mail
Secondary Care Advertisement
Healthcare Industry
Craft Awards
Judging Panels
Geoff Brook Award for Innovation
Primary Care Advertisement
Secondary Care Advertisement
Journal Advertisement Campaign
Healthcare Professional Direct Mail
Detailing Aid
Digital Interactive
Digital Campaign
Primary Care Campaign
Secondary Care Campaign
International Core Campaign
Patient Information Campaign

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