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The highly anticipated third Digital Media Awards didn't disappoint. With submissions from 45 different agencies, many of which had entered for the first time and with a large increase in the number of entries over the past year, this event proved to be even more successful than last year. 

Digital Media Awards Winner's TrophyThe ceremony took place on Thursday 29th September at The Brewery in Chiswell Street, London, on one of the hottest September days for years and attracted a full house of over 400 guests.

The evening started early with guests arriving from 6.30pm for the champagne reception. Entertainment was provided by fantastic Mexican mariachi band Mariachi Tapatio and guests and sponsors were able to network prior to the dinner and the awards ceremony itself.
Immediately prior to dinner, Digital Awards Chairman Rachel Farrow along with immediate past chairman Sandy Royden took to the stage to welcome everybody and provided some background explaining how the judging of this year's 12 awards had much more focused criteria. They also both thanked the judges who had been involved over the past few months in selecting the shortlisted and subsequent winning entries.

Digital Media Awards guestsOverall the quality of all the entries was very high. At Phase One, these were judged by our panel of industry judges across four very clear criteria – campaign objectives and strategy; tactical implementation; innovation & effectiveness and ROI.  Phase Two judging was carried out by a panel of HCPS for three of the categories and the remaining 9 by selected judging panels, using a much more practically focused criteria; a very rigorous and time-consuming process for which Rachel and Sandy expressed their thanks to the judges for their time and support.

Thanks were also expressed to key people who were instrumental in making the evening possible including Vivien Bennett and Jackie Brown from the PM Society, a team from Quintiles and a steering committee who have all helped at different stages in planning and organising the event.

Rachel then introduced Amy Chambers from the PM Society's newly nominated charity for 2011/12, Rainbow Trust Children's Charity.

Amy explained how Rainbow Trust provides emotional and practical support to families who have a child with a life threatening or terminal illness. Rainbow Trust's Family Support Workers join the family in their own home and are there to provide practical support. They are contactable 24 hours a day for families in crisis from diagnosis, through treatment and even after bereavement.

Rainbow relies almost entirely on voluntary donations and through the generosity of its supporters; they are able to help around 1,000 families a year.

Founded in 1986, Rainbow Trust celebrates its 25th anniversary this year. With the help of the families who share their inspirational stories about the difference Rainbow has made to their lives, they have been able to raise the charity's profile and tell more people about the work that they do. Guests were then able to make a donation to the charity and enter a prize draw for two tickets to the West End Show Million Dollar Quartet, drawn by Mark Prince, Director of Binley's OnMedica the Awards Premier Sponsor Company, which raised almost £4,500 for the charity. The winner was Rob Ellis from Daiichi Sankyo.

Following dinner, the host for the evening actor, comedian, writer, impressionist and voice over artist Hugh Dennis provided guests with a witty and amusing set before he went on to host the prize-giving with a key representative from each sponsor company presenting the winners with their award. Photos of the delighted winners proudly displaying their trophies were then taken.

Digital Media AwardsThis year's awards were split into the following 12 categories:

  • Best rep-led digital selling tool
  • Best self-directed digital selling tool
  • Best digital patient communications programme
  • Best digital tool in a clinical setting
  • Best HCP educational programme
  • Best HCP website
  • Best internal communications
  • Best digital solution for a congress/symposium
  • Best integrated campaign
  • Craft Award – film and animation
  • Craft Award – innovation
  • Best digital project/account management

Creative LynxThe big winner on the night, for the third year running, was Creative Lynx. The agency won five awards for projects including Best rep-led digital selling tool, Best digital patient communications programme, Best HCP educational programme,Best internal communications and Best integrated campaign. Other winning agencies included eBee/Hive, Nitro Digital,, Litmus MME and The Technology Studio and Torre Lazur McCann. Our congratulations go out to everyone. Click here for a full list of winners for each category and photo gallery.

After the awards ceremony, celebrations continued at the bar and guests had the opportunity to work off their delicious dinner on the dance floor in the adjoining room.

We would like to say a special thanks to all of our sponsors for their support as they help us to make events such as the Digital Media Awards possible.

Digital Media Awards guestsWe look forward to building on the success of this year to continue to celebrate innovation in the digital marketing arena and continue to generate the interest that this year's event has clearly demonstrated.

Many thanks to Rachel Farrow, Sandy Royden, and thanks again go to Vivien and Jackie from the PM Society who contributed so much into making this event such a success.

The PM Society looks forward to welcoming you to further functions over the coming months including its educational, training, networking or other social events. Details of all forthcoming activities are available by clicking onto


View winners and photo gallery