Syrum Has Already Surpassed ROI Expectations Claims John Pugh As Over 100 Log on to First PM Society Digital Breakfast

Over 100 industry and associated executives logged on for the first PM Society Digital Society Breakfast this morning for live interactive chat with John Pugh, Boehringer Ingelheim and Andy Stafford, Nitro Digital, hosted by PM Society Digital Lead Carwyn Jones.

Digital Breakfast

Providing an opportunity for fresh insight into Syrum, the drug development game which is taking Facebook by storm in the UK and Europe, the guests presented and answered a range of questions asked live. Subjects covered included objectives for the game, the development and approval process, Syrum’s target audience and hurdles in development. On the hot topic of ROI, Pugh assured the audience the game has surpassed expectations and he went on to explain in more detail. 

This morning’s Digital Breakfast is archived online at It is the first in a series of PM Society Digital Breakfasts designed to be topical and thought provoking and to give easy access to industry figureheads. They will take place online monthly in collaboration with BrightTalk and are free to attend and easy to access online.  

Carwyn Jones, Digital Lead for the PM Society comments: “The Society is a hub for communicating and sharing innovation and best practice and our series of Digital Breakfasts are a great example of this. We are looking to tackle current affairs and issues of the day with speakers that are not usually so easily accessed. We also welcome suggestions about future topics and speakers.” 

Stephen Whitehead, CEO, ABPI is the next guest speaker at the second PM Society Digital Breakfast on Wednesday, 24 October at 9.30am. For more information or to register, log on to the PM Society BrightTalk channel.

Best known for its flagship Advertising Awards, the PM Society is a not-for-profit organisation, which was founded over 30 years ago as the Pharmaceutical Marketing Society. Today, it has over 1400 active members from over 230 companies and drives marketing excellence and education across the life sciences sector through a variety of channels, including the PriMe modular training programme developed for the industry by the industry. The Society’s Digital Media Awards, launched in 2009, have this year reported a 30 per cent year on year increase in entries.

In January 2012, the PM Society unveiled new branding and special interest groups for key healthcare challenge areas including Market Access, NHS Partnerships, Digital, Patient Engagement and Personal Development.

For further information please contact:

Carys Thomas Ampofo
Communications Consultant, 
PM Society
Tel: 07973 821113
Anneliese Cameron
General Manager, 
PM Society
Tel: 07825 634678