Whether you are in a pharmaceutical marketing, medical or procurement role or work in agency client services, you will know the importance of good relationships between clients and their agencies. There is the important business of selecting an agency through the pitching process as well as building a true partnership to ensure the optimum development of campaigns and programmes.
The PM Society has worked with its market research partner, brainsell to create and launch a new survey to help gather data on how pharmaceutical clients within medical, marketing and procurement approach the pitching process when selecting new agencies across medical communications, PR, advertising, market access, medical education and digital.
From the survey we’re hoping to gather information on:
- How much do agencies spend on pitches
- How does procurement get involved in the pitching process
- What do clients look for in a winning agency
- How often do clients meet with agencies during the pitch process
- Why do agencies lose pitches
Results from the survey will help the PM Society identify key areas for further work, shape future educational events and outline ways in which the PM Society can help promote best practice.
If you work in pharmaceutical marketing, medical, procurement or are in a senior client services role within an agency, we’d love to hear from you. Please click on one of the links below which is most relevant to your field of work.