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Judging criteria

Main categories

Entries to the main categories will be judged on the following criteria: 

Criterion Weighting Description
Campaign objectives and strategy 25% Clearly defined SMART objectives for your entry/campaign
Effectiveness: outcome versus objectives 30% Focus on how outcomes were achieved against your stated objectives
Internal and external stakeholder feedback (as appropriate)
Quantitative ROI measures (where available)
Tactical implementation (delivery) 25% Describe how your campaign was developed and implemented to address your objectives
Cover the technological elements of your campaign, including key content, features and functionality
Describe how you have communicated and tailored the scientific information in an appropriate way for your target audience
Innovation and creativity 20% Describe the creativity and innovation in your content, presentation or delivery

 

Craft categories

Craft awards will be judged primarily on innovation and creativity. Craft award entries do not have to demonstrate effectiveness. This makes these categories ideal for new and innovative entries where effectiveness may not have been fully proven.

Criterion Weighting Description
Campaign objectives and strategy 20% Clearly defined SMART objectives for your entry/campaign
Tactical implementation (delivery) 20% Describe how your campaign was developed and implemented to address your objectives
Cover the technological elements of your campaign, including key content, features and functionality
Describe how you have communicated and tailored the scientific information in an appropriate way for your target audience
Innovation and creativity 60% Describe the creativity and innovation in your content, presentation or delivery

 

 



PM Society Digital Media Awards 2013 sponsors:

bMore Creative Cegedim Doctors.net.uk ABPI Binleys emotive Pharmaceutical Field Radical Departures IMS Health Elsevier Pharma Solutions Havas Life Medicom HAVAS LYNX The Earthworks PharmiWeb Solutions Quintiles PriMe PharmaTimes OPEN LEC