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Digital patient communications programme - patient adherence / compliance

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WinnerOneHeart Programme

By: Atlantis Healthcare
OneHeart Programme OneHeart Programme OneHeart Programme
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The OneHeart programme has been developed by AstraZeneca in collaboration with the NHS to help patients achieve better heart health. Half of patients discontinue oral antiplatelet (OAP) treatment within 12 months of discharge from hospital - almost doubling their chance of dying or having a non-fatal heart attack, therefore the programme aims to improve adherence to treatments in accordance with current guidelines and also to improve patients' understanding of their condition and treatment. Since its launch, the OneHeart website has exceeded expectations and targets and has been described by some cardiologists as the best patient support service they have seen.

Judges said:

Excellent research drove the whole programme and delivered a personalised approach for patients that has made a real difference to adherence in this therapy area.

Commended: Concerta XL ePatient

By: Incuna

Concerta XL ePatient Concerta XL ePatient Concerta XL ePatient
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A digital communications programme was needed to provide support to parents/carers of children prescribed Concerta XL to ease the management of their child's ADHD. Concerta XL ePatient was developed to include educational materials, a mood diary and reward tracker. It allows data to be shared with HCPs via a linking website. 47 Key Opinion Leaders have endorsed the site and agreed to offer ePatient to their ADHD patients, backing the programme with comments such as "This is fantastic, why hasn’t it been done before? It is setting a new benchmark in ADHD".

Judges said:

An excellent programme that links HCPs with patients, with the online mood tracker a real hit with everyone.

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PM Society Digital Media Awards 2013 sponsors:

bMore Creative Cegedim ABPI Binleys emotive Pharmaceutical Field Radical Departures IMS Health Elsevier Pharma Solutions Havas Life Medicom HAVAS LYNX The Earthworks PharmiWeb Solutions Quintiles PriMe PharmaTimes OPEN LEC