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Healthcare professional educational programme

Sponsored by Elsevier Pharma Solutions

WinnerEGFR Patient Pathway Mapping Tool

EGFR Patient Pathway Mapping Tool EGFR Patient Pathway Mapping Tool EGFR Patient Pathway Mapping Tool
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There was previously no infrastructure in the UK where comparisons could be made to judge the efficiency of different routes when looking at treatment and testing pathways in Non-Small Cell Lung Cancer. A patient pathway tool was developed in order to enable test centres to gauge their performance; build up an EGFR Patient Pathway network encompassing all test centres and ensure each EGFR M+ patient had the best chance possible of having optimised treatment. The tool was supported by EGFR eLearning and apps and a case study sharing website to share knowledge through peer-to-peer communication. The results surpassed all expectations with a 100% increase in oncologists considering EGFR testing to be very or extremely important. NICE recommend a 'test-all' approach so all eligible patients should now receive EGFR testing.

Judges said:

Clever use of a very simple clinically relevant tool, that was able to collect powerful data for the company. A clear leader in the HCP education field.

Highly Commended: Skin cancer referral toolkit


Skin cancer referral toolkit Skin cancer referral toolkit Skin cancer referral toolkit
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Following Pockney's study (BJC, 2009) showing that GPs are missing one in five skin malignancies, Cancer Research UK and the British Association of Dermatologists felt there was a clear need for further education amongst GPs in the area of early diagnosis of skin cancer. A comprehensive suite of educational tools and an online Referral Decision Aid was developed to improve GPs' ability to identify malignant skin lesions and increase their confidence in making more appropriate referrals. Over a six month period over 9,500 GPs engaged with the toolkit which has made it the most visited resource for GPs since was founded in 1998.

Judges said:

A very sophisticated clinical site that is practically very useful and met an unmet need in the NHS. The broad stakeholder engagement impressed the judges, as did the impressive results.

Commended: Hepatology 360

By: Litmus MME

Hepatology 360 Hepatology 360 Hepatology 360
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Abbott wanted to be seen as a committed partner in the provision of needs-driven medical education in hepatology. Aiming to provide online support to 2000 hepatologists in year 1, the team developed a non-promotional educational website that provided access to international experts and centres of excellence,with the goal of enhancing clinical management of liver disease. By building an online hepatology community best practice could be shared, demonstrating tangible benefits for real-world patient care, with 1500 visitors in 12 months. In the first year over 2000 HCPs directly participated in educational events with 88% of respondents indicating a change in practice as a result of their participation demonstrating real-world benefit.

Judges said:

A well planned and executed activity which undoubtedly brings huge value to users, it demonstrates a nice approach to education across countries, utilising experts and thought-leaders and sharing info. An excellent central hub for those HCPs working in the field.

Finalist: Managing the Menopause Microsite


Managing the Menopause Microsite Managing the Menopause Microsite Managing the Menopause Microsite
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Unique collaboration with the British Menopause Society (BMS) resulted in a 12 month multi-wave online programme supporting the objectives of the BMS in the provision of menopause education, enabling clinicians to make informed choices in their management of menopausal patients. A content rich website was developed providing up to date information on developments in menopause management. The resources available included accredited eCME module + KOL interpretation of outcomes; clinical summaries; guideline reviews and updates; treatment algorithm; conference reports; BMS resource section; IMS consensus document and commentary from the BMS chairman. Results to date are very positive with over 11,000 unique clinicians engaging in the website

Finalist: Cow's Milk Protein Allergy: eLearning module

By: eBee Health

Cow's Milk Protein Allergy: eLearning module Cow's Milk Protein Allergy: eLearning module Cow's Milk Protein Allergy: eLearning module
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Allergies are on the increse, yet the typical level of knowledge within the HCP population remains low. CMA is the most common food allergy in infants, yet symptoms are often mistaken for other common conditions. This CMA e-learning module raises awareness of undiagnosed CMA and its burden on society and HCPs. Launched via Univadis, the course went live across 24 countries. Even with limited promotion the course has been visited by nearly 1400 professionals and is held up by Univadis as a best practice example for development of interactive educational content.

Finalist: Neo Lung

By: Pollen Health

Neo Lung Neo Lung Neo Lung
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An online magazine, with the aim of establishing a UK community of rising stars and experts in the field of thoracic oncology as well as adding context and relevance to the myriad of data available to this audience, ensuring it is engaging, relevant and meaningful. Neo is a cutting-edge publication, written by the thoracic oncology community for the community. Readers are encouraged to submit content, which is reviewed by the expert Steering Committee, The magazine contains a mixture of interactive articles including News Highlights, Top Publications, Feature Articles, Interviews and Case Studies. Neo is fully independent of its sponsor and the company has no influence over its content. Within the first 12 months after launch approx. 30% of the target audience had subscribed to neo and the readership continues to grow.  

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PM Society Digital Media Awards 2013 sponsors:

bMore Creative Cegedim ABPI Binleys emotive Pharmaceutical Field Radical Departures IMS Health Elsevier Pharma Solutions Havas Life Medicom HAVAS LYNX The Earthworks PharmiWeb Solutions Quintiles PriMe PharmaTimes OPEN LEC