Chair of Judges
Tom Richards, Chief Creative Officer, Havas Lynx
Hunger beats talent they say.
Which is lucky, as Tom’s got a voracious appetite for creativity, life and positive change, especially in the world of healthcare. His insatiable hunger has made a huge impact at Havas Lynx where he drives creative standards as Chief Creative Officer. In an astonishingly short space of time, he’s grown the creative department to over 80, including 10 awesomely talented Creative Directors.
And 2018 saw Havas Lynx crowned Cannes Lions Healthcare Agency of The Year.
Prior to his current healthcare role, he cut his teeth on an impressive list of consumer clients and agencies including Cheetham Bell, Faulds, JWT, BJL and TBWA.
His awards pantry is full of Lions, Pencils, Sharks, Epicas, Creative Circles and IPAs.
He’s also feasted on inspirational creative work on more than a few judging panels, including Cannes Lions, and after 2 years on the PM Society panel is immensely honoured to be Chair of Judges at this year’s PM Society awards.
Craft Award Judges
Orla Burke, Partner, EMEA Healthcare Lead, FleishmanHillard
Orla Burke has spent her career specialising in healthcare public relations with a strong focus on pharmaceutical brands. She has developed and implemented strategic corporate reputation and consumer education programmes for a wide range of healthcare clients in the vaccines, advocacy, pharmaceutical and devices sectors. Orla has worked both in Europe and in the U.S. whilst at FleishmanHillard. Before joining the firm in 2003, Orla worked at Edelman and Ogilvy Public Relations. At present she leads a number of international projects for Philips, Roche and Baxter. Past clients include Novartis, Abbott, SPMSD, Eli Lilly, Ferring, sanofi aventis, GSK, J&J, and Bayer. Orla graduated from the University College Dublin with a BSc in chemistry and an MSc food science. Orla has been an Irish Heart Foundation board member since 2012.
Stuart Hehir, Creative Director Pegasus
Stuart is responsible for the integration of creative services at Pegasus and is directly responsible for a team of around 20 people, spanning platform development, concepts, design, animation, film and copy. He plays a key role in the new business function, working closely with planning to deliver insight-led, creative campaigns through the agency’s proprietary planning model, CHANGE. He is also part of a core team responsible for Pegasus’ own industry positioning, brand development and marketing, that's built around a central mission - 'Inspiring Healthy Decisions'. In 2018, he opened the Health Insights stage at Cannes Lions, as part of a talk with UCL Centre for Behaviour Change - Can Behavioural Science Save Lives?
Kim Hughes, MD/Creative of LEC, part of Open Health communications
My extensive experience in healthcare communications (across pretty much every region, therapy and audience there is) could have left me a little jaded. But how can we not be excited about the future of healthcare. Creatively the possibilities are endless; data, technology, insight and patient empowerment are challenging what and how we do things, while ensuring we care. My passion for our industry remains, going to work everyday is no chore, and 2019 will see Open Health a whole lot more Open. So no, not jaded at all.
Vince McSweeney, Chief Creative Officer, McCann Health
Vince is a little different from the average Aussie in the UK – he doesn’t live in London and he’s not working in a pub. But then, he’s a little different to the average Creative, having started his working life as a chef before switching to advertising. A Junior Copywriter at McCann Melbourne, he was soon promoted to Creative Director, later transferring to be CD of McCann Sydney (working on global brands including Pfizer, General Motors and MasterCard). In 2011, Vince jumped the pond to take up a position at McCann Birmingham and is currently Chief Creative Officer of McCann Birmingham, Bristol and Milton Keynes. His work has been recognized at Cannes Lions, OneShow, Epica and London International Awards.
Michael Pogson, Associate Creative Director, Langland
Michael has spent close to a decade protecting ideas on their difficult journey from birth to fully-fledged campaign. His experience spans consumer, corporate, prescription, and over-the-counter products across every imaginable media channel. With over one hundred industry awards to his name, including eight Cannes Lions, Michael’s work has not only changed the opinions of people but the fortunes of brands.
Rob Sampson, Creative Director, emotive
Rob is Creative Director at emotive, having previously run the creative departments at Ogilvy Healthworld and Grey Health London. A multi-award winning creative with 18 years in industry, Rob’s experience straddles both consumer and healthcare advertising. An art director by trade, he’s worked with global, European and domestic clients over a wide variety of projects from branding, through to fully integrated campaigns.
Sam Sargent, Creative Director, H4B Manchester
12 years’ experience in multiple creative roles across multidisciplinary design and advertising agencies and previously Head of Design of a J. Walter Thompson Company. Instrumental in developing the creative output for a diverse range of clients across multiple sectors. Lead the creative application of strategic planning in numerous successful pitches for global clients including the BBC. Committed to championing creativity with clients from the conception of an idea to execution.
Don Smith, Inventor and Founder at 1nhaler
Don Smith is an inventor and has his own Invention and Disruption Practice called One Hundred Flowers. He is consult on innovation, invention, disruption and creative strategy and he has a business developing his respiratory invention, The 1nhaler. Until 2016, Don was an award winning Creative Director in the Advertising and Digital Marketing field. He left to begin a new career as an inventor, looking to bring his philosophy on innovation and invention into the fields of health, energy, environment and sustainability. His first invention, the 1nhaler is a revolutionary, ultra-compact, single dose, dry powder inhaler. Don also consults on innovation, invention and disruption theory, helping businesses in a number of sectors to embrace the value of innovation.
Lee Williams, Partner & Founder NAKEDHEALTH Ltd
Lee began his working life in pharmacy manufacturing and later as a neurogenetics research scientist, in Queen Square, London. With a greater interest in writing short stories and songs than being in a lab, he quickly made the leap into creative healthcare advertising. He rose quickly through the ranks from copywriter to head of copy and creative director, leading the creative and business transformation of an independent then two large network agencies. Lee has worked in every sector of healthcare and in every medium. He’s as comfortable creating a TV commercial as he is writing a specialist sales aid. With a Celtic desire to always challenge and disrupt, he’s recently launched the first of a new breed of global, strategic and creative healthcare consultancies – while in his spare time he’s developed, and is about to launch, a radically new kind of vertical social media entertainment platform. He tries to avoid eating animals while pursuing waves and fresh snow.
Tom Wordley, Copy Supervisor, Publicis LifeBrands
Young Lions print winner.
Target Award Judges
Kathy Green, Owner & MD, Green Ethical Marketing Ltd
Senior healthcare consultant with a high level of expertise in oncology, specialty and rare diseases at a Global and European level. Proven track record in launching products, marketing, business and operations management, sales and training. Outstanding leadership skills with a reputation and passion for building strong relationships and developing people. Results driven, highly focused and goal orientated with an impressive track record of achievement in multiple therapy areas. Consistently proven ability to effectively manage stakeholders and work strategically across a complex business. High level of energy and enthusiasm, with a thirst for self-development. Quickly establishes valuable working practices in organisations to optimise business performance, with flexibility in approach to varied and changing customer needs and timelines. Confidently takes on broad, multi-faceted roles and consistently delivers to high standards. More than 31 years working in the pharmaceutical industry (in both corporate and consulting roles), a science degree and professional reputation and credibility with Global and European physicians plus a breadth and history of experience of partnering with patient advocacy groups.
Audrey Liechti, Senior Communications Manager, Takeda
Audrey joined Takeda working for the European Corporate Communications team in early 2015. She first led change communications for the Zurich site, before moving on to the role of Corporate Communications Lead for EUCAN. Audrey also led key initiatives for the team, most prominently co-leading the development of the immersive IBD patient experience, In Their Shoes. Audrey moved to the UK in 2017 to support the UK & Ireland in reputation-building and internal activities as well as being the IBD Patient Advocacy Lead. Most recently she led the Travel with IBD project, working with the patient group Crohn’s & Colitis UK to campaign for more accessible toilet signage across airports, train stations and service stations across the UK. Prior to working with Takeda, Audrey worked for various PR and Public Affairs agencies, where she managed projects across industries with a competency focus on pharma and FMCG, receiving a number of awards for her accomplishments. A Swiss national, she studied in Switzerland and Australia, earning a Master of Science in Economics and Communications, graduating from both the Universita della Svizzera Italiana in Switzerland, and the University of Technology in Sydney Australia.
Enis Otuk, Head of Marketing UK, Mylan
I’ve been working in pharmaceutical business since 2001 in different companies including GSK, Solvay, Abbott and Mylan; leading sales and marketing teams in affiliate, regional and global roles. I’m originally from Turkey and I moved to Switzerland at 2011 for a global brand manager role for 5 years. I moved to the UK at mid-2016 and I have been working as Head of Marketing.
Giles Collis, Service Centre Operations Lead, Amgen
Giles trained as a graphic designer and has been working in the pharmaceutical industry for over 25 years, which is something he is still surprised about. Originally joining the Wellcome Foundation in Dartford he progressed through Glaxo Wellcome and GlaxoSmithkline as first an in-house designer and then helping to set up and then manage their off-shore design centre service. He grew this service from 23 to 230 staff and increased the scope from pure print projects to support all the GSK digital channels, working with the global brand teams and supporting most countries around the world. Following this he built on his MCM knowledge to support the Rare Disease brand team to develop their digital campaigns and awarding winning app project. He is now working at Amgen overseeing their off-shore service centre. He is delighted to be judging at the PM Society having previously judged at the PM Digital Awards.
Craig Bradley, Product & Business Lead for Internal Medicine across the UK & Ireland, Takeda
Craig has worked for Takeda, through the 2019 acquisition of Shire Pharmaceuticals, since July 2006 within a variety of sales, marketing and market access roles. Craig is currently responsible for the Internal Medicine Franchise, which consists of both rare disease / orphan launch brands and a series of mature / established brands. Previously Craig was the National Manager for Market Access, responsible for leading the delivery of market access operational objectives. Craig has over 15 years' experience within the pharmaceutical industry, also working for both Unomedical and Novartis during this time. Away from work Craig is usually found renovating houses or supporting a resurgent Sheffield Wednesday! Craig has been the PM Society Market Access Interest Group Lead since May 2016, a member of the Executive Committee since July 2016 and Chair of the PM Society itself since February 2017.
John Wahba, Medical Advisor for Women’s Health & Established Products, Bayer PLC
John is a medical advisor at Bayer UK working across the women’s health and the established products portfolios. As a previous obstetrician and gynaecologist in West London, John’s expertise in the therapy area and patient care are key to the delivery of activities within his role at Bayer. John has been involved in the execution of highly successful and compliant digital and disease awareness social media campaigns in women’s health and men’s health, as well as the rollout of IMCM strategies at Bayer. John champions cross-functional collaboration, having worked on various projects which are at the forefront of innovation, from artificial intelligence to virtual reality.
Mike Dixon, CEO, Healthcare Communications Association
With over 28 years in healthcare communications, working in-house and leading and owning specialist agencies, Mike brings UK and global multichannel experience which also extends across pharma, medical devices, consumer and NHS communications. As well as consultancy roles, he is now the CEO of the Healthcare Communications Association.
Niki Harris, Digital Health Innovation Manager, Marketing, Daiichi-Sankyo UK Ltd
Niki has been actively involved with the PM Society since 2015, assisting with both the Digital Awards and PM Society Awards. She is currently leading digital health and innovation for Daiichi-Sankyo UK. Niki has over a decade’s pharmaceutical digital experience both client and agency side having both worked for GSK and supported UCB and Novartis in previous roles.
Alex Paskins, Global Marketing Director, Ipsen
Alex has 17 years of experience in the Pharmaceutical Industry across a number of sales and marketing roles. Enthusiastic about specialty products that positively impact patients in areas of high unmet need, Alex has spent the majority of his career working in Virology (both HIV and Hepatitis C), and in Oncology. He has worked on brands across the product lifecycle but is most passionate about bringing new products to patients and has been involved in 3 major launches in the last 5 years. Starting off at Abbott Laboratories, then AbbVie, Alex is currently working as a Global Marketing Director for Ipsen leading a Global launch in Hepatocellular Carcinoma (HCC).
Sarah-Jane Dyke, Commercial & Marketing Manager, Shire
SJ has been working in the pharmaceutical and medical device industry for the past 15 years. Starting in 2003 as a Gp representative in Hampshire since then moving across various franchises with different positions within sales, research, commercial & marketing sectors. She is currently Marketing & Commercial manager for Shire Uk & Ireland, and is looking forward to the company merge with Takeda in 2019!
Rachel Heapy, RCL Heapy consulting
Rachel has enjoyed working across Pharmaceutical marketing and access over the last 20 years, including pre-launch, launch and managing mature brands in primary care, speciality care, and latterly rare diseases. Rachel has been recognised as a leader who delivers at director level as well as demonstrating success delivering the breadth of brand and access management. She enjoys cross functional collaboration, with a keen sense for analysis in forming successful strategy. Since 2009 Rachel has been an interim manager, supporting Pharmaceutical companies including Leo, Ipsen, Vifor Pharma and Sanofi with marketing, patient access, communications and new product strategy.