Industry / Agency Relationships

Promoting Best Practice

Whether you are in a pharmaceutical marketing, medical or procurement role or work in agency client services, you will know the importance of good relationships between clients and their agencies. There is the important business of selecting an agency through the pitching process as well as building a true partnership to ensure the optimum development of campaigns and programmes.

The PM Society Industry / Agency Relationships Interest Group (IARIG) has been set up to promote best practice in how agencies and their clients work together. Made up of experienced individuals from Pharma and agencies we meet quarterly to discuss the current environment and initiate workstreams that we feel will highlight areas for improvement and help facilitate change.

We are keen to hear from Pharma professionals in Procurement, Marketing and Medical Affairs as well as agency MDs to get involved with the group.

If you would like to get involved with the group please contact alexandra@pmsociety.org.uk

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