PriMe Pharmaceutical Marketing Workshop

Digital Marketing Training

 

About the Course

This 1 day course provides attendees with an explanation behind concepts, tactics and trends within digital marketing and explains a process for integrating digital into the overall business strategy and marketing plan. The course also examines the perspective of the customer, other stakeholders including health professionals and external agencies and the unique challenges of implementing digital in the Pharma sector supported by real-life cases-studies to bring the theory and concepts to life.

Who will benefit?

The course curriculum is designed for marketing, sales and medical staff on both client and agency side who want to optimise their communication mix deploying the effective blend of digital strategies.

Topics covered

  • An introduction to Digital Marketing
  • Building a digital multichannel marketing strategy
  • Google Ad-words and paid advertising options
  • Managing effective SEO strategy
  • Social Media Marketing
  • Email marketing
  • Content Marketing and PR
  • UX, Design and Mobile
  • Measuring digital marketing performance
  • The future of Digital

 

Learning outcomes

Be able to define a digital strategy for your brand, therapeutic or agency to stay competi-tive, understand how to apply the appropriate digital tactics which are best suited to achieve your specific brand or agency goals and use tools to measure overall performance.

 

Book now

Dates to be advised. Please contact us for more information.


Cost

PM Society Members:
£770 (£924 inc VAT)

Non-PM Society-Members:
£880 (£1056 inc VAT)