PriMe Pharmaceutical Marketing Workshop

Strategy Masterclass


Who will benefit?

Designed for experienced marketers who want to take their strategic thinking to a new level.


Topics covered

  • Development and use of Vision in organisations
  • Interface between organisational and marketing strategy
  • Core elements of marketing strategy
  • Strategy development tools
  • Managing Risk
  • Working through change
  • Differentiation and the single-minded proposition
  • Segmentation and how to optimise customer focus
  • Strategy validation
  • Long-range planning
  • Excellent execution


Core competencies

  • In-depth understanding of the role of marketing strategy
  • Skills to use and apply key strategic tools
  • Ability to identify a strong differential position
  • Understanding of the role and power of segmentation
  • Confidence to drive successful strategy implementation


Learning outcomes

Completion of this module provides delegates with the skills and confidence to develop a powerful marketing strategy and successfully drive its implementation.


Book now

Dates to be advised. Please contact us for more information.


"The masterclass helped me put marketing theory and principles into practice and I found the methodical approach for successful brand planning particularly useful."
Senior brand manager, Lundbeck


PM Society Members:
£770 (£924 inc VAT)

Non-PM Society-Members:
£880 (£1056 inc VAT)