Integrated marketing became a buzz word in the early 1970s. 40 years on, babies born today are ‘data natives’, expecting a world that is ‘smart’ and which effortlessly responds to their needs, preferences and habits. So how is pharma keeping up with the digital revolution?
The PM Society seeks to promote marketing excellence throughout the healthcare and life science industries, promising to educate, inform and facilitate networking through its various channels – online, print and at live events.
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